Thread by @CroissantEth

Twitter is a form of art.

Some people are really good at it, & others are really bad. Using it correctly is one of the best ways to grow your network.

This is how I was able to grow 100,000+ followers in less than a year… 🥐

Over the span of my lifetime on Twitter, I’ve had:

-98M impressions
-4.2M profile visits
-572K engagements
-32,022 mentions
-3,414 tweets

Making an average of around 28K impressions per tweet. How? It was not exactly easy.

Everyone thinks of Twitter the wrong way.

Twitter is something that will reward you for good content. It will also hurt you for bad content.

The best way to understand this is getting familiar with the algorithm.

A bad tweet will damage your reach for the future.

A good tweet will help your reach for the future.

The first thing I started doing when I created my account was coming up with consistent content.

It was important to not sacrifice quality for quantity.

Immediately after posting a thread, I would do a few things to ensure its success…

After writing about a specific project or concept, I would go under the relevant hashtag (such as #ETH, #BTC, or #NFT) and sort results by latest.

Then, I would go and follow accounts posting within the last minute.

Why does this matter?

The idea is that at least a portion of the accounts I followed would think:

“Who just followed me?”

Which would lead to them viewing my latest tweet about something they just posted a hashtag under.

It also made sure the people I followed were online at the given moment.

Then, the odds are much greater that they would share and/or like the tweet.

I was very punctual with this, because the greater the impressions and engagements are right after posting, the better Twitter will spread the tweet across the timeline of others.

Don’t get me wrong though, it took a long time to get to where I wanted to be.

I worked entire days on threads that would only get a couple likes and rts, but I wasn’t fazed.

I knew what it would take.

The next thing I had to learn to be wary of was word choice.

Through trial and error, I learned which words would affect tweets and how.

Words that inflict strong emotions like shock should be avoided.

Examples:

BREAKING
WARNING
URGENT
SHOCKING

Next came learning how to format my content.

There is a simple reason why many threads fail.

Many lack flow, context, and overall organization.

If you were to pick a random tweet in a thread, it’s unlikely you’ll be inclined to rt because it doesn’t make sense by itself.

Meanwhile, if you formatted it in a way that each tweet inside of the thread can be it’s own tweet, you’re going to be golden.

More people will share it, and less will skip by it because it makes sense without context of the rest of the thread.

Another thing I like to abide by is the visual representation of a thread.

In a tweet, you can fit text, a quote tweet, & up to four images.

This is how you maximize the info you can get across to others even with limited space.

Prove your text with images, tying it together.

I also like to run up my tweets to the very last character space. Very often I deliberate word choice and spacing longer than the actual content.

I want my writings to be visually appealing, not all bunched together in a clump of text.

This is why this tweet has three spaces.

Additionally, it’s important to be relevant.

You don’t want to tweet about something late, or repeat all the content others have been writing about.

Be original, you’ll be rewarded for it.

Speaking of rewards, even without all of these extra precautions hard work will be noticed.

If you write the good content, the followers will come.

I wrote for months without seeing anything in terms of growth. Just be patient.

After all of these things are taken care of, the ball will start rolling.

The Twitter algorithm is like a credit score, one you cannot see.

A good history with Twitter will exponentially grow your reach.

Even one bad thread can throw it all off.

You need to keep in mind what Twitter itself wants.

If you link externally to other websites in your thread, it will be treated worse.

This also goes for tagging users, if you do it too much it will be treated as spam by Twitter.

Lastly, I’m very hesitant of what I choose to retweet.

I have less than 100 retweets on my page for good reason. Each retweet is treated like your own tweet.

I want people visiting my page to view me, not others.

All of these things can combine to create something extraordinary.

My account is probably one of the strongest I know in terms of engagement & reach out of all people on CT.

This is for good reason.

I hope you guys enjoy this thread and learn from it!

Croissant out… 🫡