- Your Guide to GA4 Profile picture
Nov 30, 2022 5 tweets 4 min read Read on X
While the world is caught up in the incredible features of #GA4, it's completely normal to overlook specific differences that make it so.

The ultimate breakdown of #GoogleAnalytics4 vs #UniversalAnalytics, by your new ultimate guide to GA4.

🚀Here it goes!
📊Different Data Models
#GA4 uses an event-based data model as opposed to UA's hit-type one.

📒Reporting Interface
#UniversalAnalytics had more reports, yes, but with #GoogleAnalytics4 you can customize your reports with all your favourite metrics. Universal Analytics vs Goog...
🧑‍💻Bounce Rate and Engagement Rate
The new metric is called engagement rate. It measures the time spent on the landing page and monitors the visitors.

🧑‍⚖️IP Anonymization
Under #GDPR, your IP address is personal data. With #GA4, IP addresses are automatically anonymized. Universal Analytics vs Goog...
🗃️Data Retention
Your data on #GA4 expires after 14 months by default while #UA retains data almost indefinitely.

📶Enhanced Google Signals
#GoogleSignals, integrated with GA4, allows you to see how users engage with your website across devices and sessions. Universal Analytics vs Goog...
🔄Cross-device Reporting
While #UA's reporting is restricted, GA4's data streams and event-based data collecting model is designed for this.

💡Automated Event Tracking
GA4 lets you track many events such as session_start, page_view, and first_visit automatically using dataLayer. Universal Analytics vs Goog...

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More from @GA4Guide

Dec 6, 2023
Do Paid Search and PPC refer to the same thing?🧐

The answer is no. Paid search is generated from all paid #ads campaigns on search engines like Google, Bing, and Yahoo.

#PPC (pay-per-click) is a broader term in which advertisers pay a cost only when their ads is clicked.
PPC is NOT limited to search engines; Facebook Ads, Instagram Ads, and Display Ads are also examples.

While PPC is a subset of paid search, PPC covers a wide range of online #advertising platforms.
To view your paid search data and whether it originated from #cpc or #ppc, follow these steps:

👉 Go to Reports > Traffic Acquisition.
👉 Find Paid Search listed under Session default channel groups.
👉 Add session source/medium to your table.
👉 Here you will see the details.
In the traffic acquisition report in Google Analytics 4, you will find paid search traffic data under session default channel group. To gain deeper insights, you can add session source/medium dimension to your table and find details.
Read 6 tweets
Nov 27, 2023
📊📩 Exciting news for all analytics enthusiasts out there! Google Analytics 4 introduces a new feature: scheduled reports sent directly to your email at your chosen interval.

Let's dive into the details. Image
We've been manually generating reports to monitor performance. Now, your reports can come to you on a quarterly, monthly, weekly, or daily basis.

⏰ You can schedule up to 50 standard and custom reports to be emailed regularly, keeping everyone in the loop effortlessly.
⚠️ However, a quick heads-up: Realtime and Advertising reports can't be scheduled.

Managing these scheduled reports is a breeze. You get a detailed list showcasing their frequency, format, and status. Edit, analyze, or delete – the power is in your hands. 🛠️
Read 4 tweets
Nov 12, 2023
Sometimes it may look like people just appear on your website out of nowhere.

You just need to know the secrets of direct traffic.

Not all direct traffic is bad, but managing it is crucial. 🤔
🔍 What is Direct Traffic in GA4?

Let's say you open a website by typing its URL directly into the browser. 🖥️ That's a classic case of direct traffic.

Direct traffic happens when users land on your page without a referral source leading back to any other site.
🔗 No Referrer, No Clues

A referrer tells people how to get to your website. But when there is no referrer, direct traffic emerges from various scenarios such as:

Using bookmarks or saved links 📚
Unknown sources that GA4 can't identify 🌐
Improperly used or broken UTM tags 🏷️
Read 6 tweets
Oct 23, 2023
🚪Let's talk exit pages in GA4!

👋 Imagine this: A user lands on your blog, reads a post, checks out a product, and then... they're gone. That last page they visited? It's your exit page!

👀 But how do you find your exit pages in #GA4?
Standard reports won't spill the beans, so it's time to get custom. Create your own #exitpage report to spot underperforming pages, and more.

🎯 On the GA4 panel, follow the exit pages using the exit metric. Every time a page ends a session, the exit metric goes up by 1. Image
🔚 Exit Rate vs. Bounce Rate: The two GA4 metrics everyone mixes up!

#Exit rate shows the last pages users saw in a session. #Bounce rate measures the number of people who visit one page and then leave. Image
Read 4 tweets
Dec 7, 2022
🚧Now and then, it's necessary to take a step back with the #GoogleAnalytics4 Lifecycle report & optimize your conversion funnel to its top form.

Get answers for all your funnel questions & user behaviour + #GA4 reports about demographic data, events, and conversions.🚀
#Acquisition reports show where your traffic originates and how users land on your website.

✅Users, where do new ones come from? The results are based on the first user.

#TrafficAcquisition is where you find the source of the new sessions. The results > are based on session.
Next! Engagement reports that let you see how users engage with your website.

✅You can use the sub-sections called Events or #ConversionEvents to determine which creates the most #UserEngagement. Google Analytics 4 (GA4) En...
Read 5 tweets

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