📊Different Data Models #GA4 uses an event-based data model as opposed to UA's hit-type one.
📒Reporting Interface #UniversalAnalytics had more reports, yes, but with #GoogleAnalytics4 you can customize your reports with all your favourite metrics.
🧑💻Bounce Rate and Engagement Rate
The new metric is called engagement rate. It measures the time spent on the landing page and monitors the visitors.
🧑⚖️IP Anonymization
Under #GDPR, your IP address is personal data. With #GA4, IP addresses are automatically anonymized.
🗃️Data Retention
Your data on #GA4 expires after 14 months by default while #UA retains data almost indefinitely.
📶Enhanced Google Signals #GoogleSignals, integrated with GA4, allows you to see how users engage with your website across devices and sessions.
🔄Cross-device Reporting
While #UA's reporting is restricted, GA4's data streams and event-based data collecting model is designed for this.
💡Automated Event Tracking
GA4 lets you track many events such as session_start, page_view, and first_visit automatically using dataLayer.
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The answer is no. Paid search is generated from all paid #ads campaigns on search engines like Google, Bing, and Yahoo.
#PPC (pay-per-click) is a broader term in which advertisers pay a cost only when their ads is clicked.
PPC is NOT limited to search engines; Facebook Ads, Instagram Ads, and Display Ads are also examples.
While PPC is a subset of paid search, PPC covers a wide range of online #advertising platforms.
To view your paid search data and whether it originated from #cpc or #ppc, follow these steps:
👉 Go to Reports > Traffic Acquisition.
👉 Find Paid Search listed under Session default channel groups.
👉 Add session source/medium to your table.
👉 Here you will see the details.
📊📩 Exciting news for all analytics enthusiasts out there! Google Analytics 4 introduces a new feature: scheduled reports sent directly to your email at your chosen interval.
Let's dive into the details.
We've been manually generating reports to monitor performance. Now, your reports can come to you on a quarterly, monthly, weekly, or daily basis.
⏰ You can schedule up to 50 standard and custom reports to be emailed regularly, keeping everyone in the loop effortlessly.
⚠️ However, a quick heads-up: Realtime and Advertising reports can't be scheduled.
Managing these scheduled reports is a breeze. You get a detailed list showcasing their frequency, format, and status. Edit, analyze, or delete – the power is in your hands. 🛠️
👋 Imagine this: A user lands on your blog, reads a post, checks out a product, and then... they're gone. That last page they visited? It's your exit page!
👀 But how do you find your exit pages in #GA4?
Standard reports won't spill the beans, so it's time to get custom. Create your own #exitpage report to spot underperforming pages, and more.
🎯 On the GA4 panel, follow the exit pages using the exit metric. Every time a page ends a session, the exit metric goes up by 1.
🔚 Exit Rate vs. Bounce Rate: The two GA4 metrics everyone mixes up!
#Exit rate shows the last pages users saw in a session. #Bounce rate measures the number of people who visit one page and then leave.