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Dec 1, 2022 11 tweets 4 min read Read on X
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Smith & Engel showed 120 men a photo of a car. For half the subjects, the photograph showed only the car, whereas for the other subjects a sexually objectified woman features. After examining the picture, participants were asked to evaluate the car on several dimensions.
Those who saw the car with the attractive female next to it rated the car as significantly more appealing & better designed. They also estimated it to be more expensive & faster.
When the authors later asked a subset of the participants of their ratings had been influenced by the presence of the model, 22 out of 23 denied it.

One respondent claimed, “I don’t let anything but the thing itself influence my judgments. The other is just #propaganda.”
Another commented, “I never let myself be blinded by advertising; the car itself is what counts.”

Thus, although the model’s presence clearly altered the participants’ ratings of the car, virtually none believed that he had been affected.
Politicians often take advantage of this unconscious transference of emotions to influence how we vote.

Political ads & messages often prominently feature the national flag, in the belief that the positive emotions aroused by the flag will be transferred to the candidate. 🇬🇧
Ron Hassin studied the voting intentions of American voters in the 2008 Presidential election involving John McCain & Barack Obama.

In a pilot study, the authors asked people whether their voting would be influenced by the presence of a flag.
90% said no. In the main experiment, participants first filled in a questionnaire about their voting intentions. For one group, a small American flag was located in the top left corner of the questionnaire; the control group filled in the same questionnaire, but without the flag.
Then, in the week after the election, the participants were contacted again & asked for which candidate they had voted. 83% in the control group reported voting for Obama, but only 73% of those exposed to the flag did.
A single exposure to the flag as they thought about their views appears to be sufficient to alter how they later voted.

Effects were still apparent when interviewed 8 months later: those who had seen the flag were now significantly more conservative than those who had not.
As in the Smith & Engel study, almost no one in the pilot study believed their views could be altered by seeing the flag, but a single exposure was enough to
change how they voted.

This helps us understand why there are flags everywhere, & why there's been a lurch to the Right.
The horror.

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More from @docrussjackson

Oct 10
🧵

Let's not mince words.

A handful of selfish sociopathic billionaires and the populist politicians and media they fund have deliberately divided and radicalised millions of people across the world, solely to protect their wealth and power.
They claim to want to help “save children” while spreading distrust of experts, reputable journalism, climate science, and vaccines — which have saved over 100 million children since 1974.

By dividing the public, they protect their wealth and power.
Rather than justify how their wealth was earned, these elites cultivate scepticism of their critics and of expertise itself.

This deliberate erosion of trust shields their interests while undermining the science that saves lives and protects our planet.

Read 66 tweets
Oct 8
🚨

Robert Jenrick closed his Conference speech with: “Let’s build this NEW ORDER. Let’s TAKE our country back.” Hitler's “New Order” was a vision for an Aryan-led Europe which involved exterminating or enslaving “undesirable” minorities.

Jenrick has a Jewish wife. He knew this. Image
Across mainstream platforms and parliamentary stages, an extremely dangerous rhetorical drift is taking hold.

I've written elsewhere about what Prof Ruth Wodak calls “the shameless normalisation of far-right discourse” in relation to British politics.

In Britain, a group of prominent MPs—including Nigel Farage, Lee Anderson, Rupert Lowe, Robert Jenrick and Suella Braverman—are normalising far-right discourse through three recurring frames/themes: invasion, scapegoating for cultural destruction, and demographic replacement. Image
Image
Read 31 tweets
Oct 6
🧵

Let's talk about chainsaw enthusiast, Musk buddy, and darling of the global free-market right, Javier Milei.

Let’s look at which UK politicians and news media have been most effusive in their praise for him, and at whats happened to Argentina since he was elected in 2023. Image
Milei’s election as President of Argentina in November 2023 was met with enthusiasm from right-wing news media and populist politicians who praised his libertarian, anti-establishment platform as a model for radical economic reform. Image
Support was often framed in the context of Thatcherite principles, with Milei seen as a disruptor against "socialism".

1. Kemi Badenoch celebrated Milei as a "template" for her own potential Government, aspiring to be "Britain’s version of Javier Milei". Image
Read 38 tweets
Oct 5
🧵

A global evangelical Christian ARMY linked to TPUSA/TPUK, "fighting for the Britain whose church missioned & colonised the dark, demonic, heathen world with light, truth & salvation", founded by a former British boy band member addicted to cocaine until he found God?

WTAF!🤯 Image
'The King's Army' is a non-denominational Christian evangelism and discipleship movement launched in the UK mid-2024 - a "spiritual army" of believers enlisted to combat sin, cultural decay, and "darkness" through aggressive street outreach, prayer marches and public protests. 🤪 Image
Drawing on biblical military metaphors, it emphasises "virtue and valor" among Christians, urging them to "stop living like civilians and start fighting like soldiers!"

It targets young men for recruitment, standing against issues like secularism and "immoral culture"! Image
Read 26 tweets
Oct 2
🧵

Two people have died and three are in a serious condition following a suspected terror attack on a Manchester synagogue. Muslim leaders have condemned the attack. The suspect was shot dead by Police.

Some @X accounts are blaming Starmer. What's this got to do with @elonmusk? Image
Since Musk bought Twitter in October 2022 and rebranded it as @X, the platform has transformed from a space for news and debate into a megaphone for hate, disinformation, and extremist ideology.

The consequences are now spilling into the streets.
Musk’s first act as owner was to gut @X’s safety and moderation teams, firing around 80% of staff responsible for enforcing hate-speech and misinformation policies.
Read 39 tweets
Sep 24
🧵

Ellison (~$390bn), Musk (~£385bn), and Zuckerberg (~$260): the three richest men on earth.

Ellison is buying TikTok. He controls nearly 50% of Paramount Skydance and wants Warner Bros Discovery. Carrie Symonds's dad is a director of his Foundation.

Who is Larry Ellsion? Image
For more than a century, some of the richest people on earth have bought up various media in order to shape politics and public opinion in a way that protects their wealth and power from democracy.

Musk, Zuckerberg and Ellison are doing precisely this on steroids. Image
These billionaires are reshaping the world into a dystopia that makes The Handmaids Tale look quaint.

Ellison owns 98% of one of the largest Hawaiian Islands, rolls out his total global surveillance system called 'The Oracle' to ensure 'good behaviour'.

404media.co/larry-ellisons…
Read 31 tweets

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