Stay on topic!
Niche website owners can demonstrate authority and beat the #SEO competition by staying consistent to the primary topic!
Here's how I measure website consistency for multiple niche sites using #competitiveintelligence : 🧵👇
Niche website owners can demonstrate authority and beat the #SEO competition by staying consistent to the primary topic!
Here's how I measure website consistency for multiple niche sites using #competitiveintelligence : 🧵👇
We assume that when a website stays laser focused to the primary topic then:
1) Google perceives it as more authoritative.
2) It is generally more helpful for users.
3) Ultimately you'll outperform your competition
Even as the UNDERDOG!
1) Google perceives it as more authoritative.
2) It is generally more helpful for users.
3) Ultimately you'll outperform your competition
Even as the UNDERDOG!
First, I determine the primary topic for every page for for all 4 websites.
In aggregate this becomes the 'average topic' or nucleus of the niche (the primary topic cluster)
In aggregate this becomes the 'average topic' or nucleus of the niche (the primary topic cluster)
Then each page is labeled as "on-topic" "near-topic" or "off-topic"
https://twitter.com/alton_lex/status/1597656482233090049
The entire website can be assigned a SCORE and visualized based on how far each page is from the primary topic:
https://twitter.com/alton_lex/status/1597663022230618113
Introducing the "Semantic Topic Similarity Score"
Higher is better!
It means that the topics on your website are congruent and very similar to the core topic of your Niche.
Higher is better!
It means that the topics on your website are congruent and very similar to the core topic of your Niche.
You and your competitors each have a score:
Competitor #1, a bigger site that now has 31 pages off-topic. Their loss, your win!
Competitor #2 Is smaller and discusses topics more broadly. It scores a C- for inconsistency.
Competitor #3 Is looking good A+. Watch out😳
Competitor #1, a bigger site that now has 31 pages off-topic. Their loss, your win!
Competitor #2 Is smaller and discusses topics more broadly. It scores a C- for inconsistency.
Competitor #3 Is looking good A+. Watch out😳
Fortunately, "Your Website" scored a 90. Fantastic!
Double check the 15 pages that are "off topic".
Double check the 15 pages that are "off topic".
Much of this analysis is based on some assumptions. Therefore, I've started collecting the data to validate these assumptions on a much bigger scale:
https://twitter.com/alton_lex/status/1598132992785805313
I use python throughout this process. Feel free to ask more technical questions about any of it!
Thank you for reading this far!
Your feedback on this journey means so much to me.
Please RT retweet if you would like to see more! 😀
Your feedback on this journey means so much to me.
Please RT retweet if you would like to see more! 😀
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