A hook is a feature of a game that is intended to grab the player's attention and make them want to keep playing.
In order to craft a hook for a game, you need to consider what will be most appealing to your target audience.
This could be a unique gameplay mechanic, an intriguing story, or a compelling reward system.
There are many things that could be interesting to your player.
Every player is different, so it is important for you to understand who you are talking to.
Once you have identified the key element that will serve as the hook for your game...
You need to ensure that it is prominent and well-integrated into the game, so that players are immediately drawn in.
You may also want to create a brief and attention-grabbing trailer or other promotional material that highlights the hook and showcases what makes your game unique.
Here are some actionable steps:
1. Identify the core gameplay mechanics:
The hook should be based on the core gameplay such as it's challenges, rewards and unique features.
2. Create a unique and interesting concept:
Set the game aprt from others in the genre. Make people want to find out more.
3. Use an engaging tagline or slogan:
Communicate your hook through an engaging tagline or slogan that summarizes the unique concept of your game.
4. Test the hook with potential players.
Make sure your hook is resonating with your players, to increase your chances of sucess
If this was interesting to you and you need help developing your game, consider applying to our Hero Journey program.
We help game developers around the world to create awesome game experiences.
1. Identify core gameplay mechanics 2. Create unique and interesting concept 3. Use engaging taglines & slogans 4. Test the hook with potential players
That's a wrap!
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You want to communicate important facts to the media and journalists, and you can do that with a press kit.
Gaming has changed so much in recent years that the importance of creating hype and having a solid media strategy has increased.
What's a presskit?✨
- A promotional tool for your game.
- Usually a one-page document
- Includes contacts, details, events, products & promotions
- Interesting to journalists or people who may cover your game or company