Jacky Martin Profile picture
Dec 9 10 tweets 3 min read
Hey #gamedev #indiedev !

✨Want more people interested in your game? ✨

Time to look at your hook!

Here is what it is and why you should care:

[Thread🧵]
A hook is a feature of a game that is intended to grab the player's attention and make them want to keep playing.

In order to craft a hook for a game, you need to consider what will be most appealing to your target audience.
This could be a unique gameplay mechanic, an intriguing story, or a compelling reward system.

There are many things that could be interesting to your player.

Every player is different, so it is important for you to understand who you are talking to.
Once you have identified the key element that will serve as the hook for your game...

You need to ensure that it is prominent and well-integrated into the game, so that players are immediately drawn in.
You may also want to create a brief and attention-grabbing trailer or other promotional material that highlights the hook and showcases what makes your game unique.

Here are some actionable steps:
1. Identify the core gameplay mechanics:

The hook should be based on the core gameplay such as it's challenges, rewards and unique features.

2. Create a unique and interesting concept:

Set the game aprt from others in the genre. Make people want to find out more.
3. Use an engaging tagline or slogan:

Communicate your hook through an engaging tagline or slogan that summarizes the unique concept of your game.

4. Test the hook with potential players.

Make sure your hook is resonating with your players, to increase your chances of sucess
If this was interesting to you and you need help developing your game, consider applying to our Hero Journey program.

We help game developers around the world to create awesome game experiences.

Apply here: gentleland.net 👈
Quick recap:

1. Identify core gameplay mechanics
2. Create unique and interesting concept
3. Use engaging taglines & slogans
4. Test the hook with potential players
That's a wrap!

If you enjoyed this thread:

1. Follow me @TheJackyMartin for more of these
2. RT the tweet below to share this thread with your audience

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More from @TheJackyMartin

Dec 11
"What if no one will like my game?"

Sometimes I find it very helpful to look at the worst case scenario

It helps me calm down and put things in perspective

Most of the time, the worst case isn't so bad and is actually a lesson learned.

#gamedev #indiedev
Personally, I've noticed that the worst-case scenarios always boil down to one of these:

- Fear of not being "good enough"
- Fear of rejection or failure or
- feeling insecure

It might be something different for you, but what helped me was...
To get in touch with entrepreneurs who were much more successful than me.

To understand how they made decisions and why, and to realize that you always have to do emotional work when developing a game or any other product.

You have this additional layer of emotion management.
Read 4 tweets
Dec 10
Ever since I can remember, I've either played games or developed games.

Starting with cut out board games in elementary school to creating mini-games in Ruby or later level design in Unity.

I alawys wanted to create, inspire and help people through a hard time.
At one point in my career, I noticed that I could do so even without making a game.
Simply by sharing my knowledge with others.

Now I am looking to combine both... by creating a framework for myself and others to create awesome games.
I know that good things take a while, so the whole framework is designed to take about 6 months to a maximum of 1 year of active work.

After these you will get out with a playable prototype, that is build on a solid hook, accompanied with a pitch deck and the skills to pitch.
Read 5 tweets
Nov 25
If you have even written one line of code for your game, then you are already ahead of all the people, who only dream and never start.

Celebrating all the small accomplishments can be so meaningful.

It really can boost your motivation.
This is how I do it👇
At first it may feel a bit weird. Because for each and everyone of us an accomplishment can be something else.

For some, just getting out of the bed or making the bed in the morning is already a big win.

That's okay.

That's as much a win than any other.
If it was difficult for *you* then it's worth celebrating.

A day is already "won" when you are achieving 1% more than the day before.

In the span of a year, it is still lots of improvement.

Even if you are not making progress for one or two days or even a week.
Read 9 tweets
Nov 23
Really humbled by Julio making this amazing testimonial of our call. 🥰

Julio is creating a Street Fighter, please check it out!

I myself was always a huge fan of Soulcalibur (played it way too much, when I was young).

So I am really looking forward to what Julio is creating!
If you are interested in supporting Julio's idea, you can already wishlish Resistance204x on Steam:

store.steampowered.com/app/1829140/Re…

I am sure he would be very happy about your support. 🥰
Also here is me at an event in Berlin.. playing Street Fighter on a cinema screen. 😎

(Great fun, but comes at the price of slight neckpain.) ImageImageImage
Read 4 tweets
Nov 23
Creating paid ads for your game can feel scary.

It is a skill you can learn, but every skill needs training.

Here are some thoughts, if you want to start into it:

🧵👇

#gamedev #indiedev
If you consider a game as an interdisciplinary medium.

Through your game you're constantly communicating with your players.

What does your game "say" to them through the images, mechanics and things that happen inside?

Go There?
Do That?
Kill This?
Usually it's more than that.
Basically, it's about the *message* you send out and whether it gets through to someone.

The clearer the message, the easier it's received and understood.

Here's an analogy that will help you not only with paid ads, but with any type of communication.
Read 12 tweets
Nov 4
Not sure how to promote your game?

Maybe you have not heard of a press kit yet?

If you did... keep scrolling! 😂👍

IF NOT:
Here is what it is and why it's nice to have one!

[Thread]🧵✨👇

#gamedev #indiedev
You want to communicate important facts to the media and journalists, and you can do that with a press kit.

Gaming has changed so much in recent years that the importance of creating hype and having a solid media strategy has increased.
What's a presskit?✨

- A promotional tool for your game.
- Usually a one-page document
- Includes contacts, details, events, products & promotions
- Interesting to journalists or people who may cover your game or company
Read 11 tweets

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