🧵 A look at every Premier League club's most liked tweet of the year (so far) and what we can learn from them...
#digisport | #smsports
#digisport | #smsports
20) Crystal Palace
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that
https://twitter.com/CPFC/status/1493564166115774465
19) Leicester
52.5k likes
Again, players open doors to new markets. It's not the most engaging post, so using the insight that Leicester have an engaged audience in Nigeria and combining this with strong video content, could see this tweet over-perform
52.5k likes
Again, players open doors to new markets. It's not the most engaging post, so using the insight that Leicester have an engaged audience in Nigeria and combining this with strong video content, could see this tweet over-perform
https://twitter.com/LCFC/status/1576122494343254016
18) Bournemouth
94.3k likes
Not surprising, but marking their return to the PL features at the top for Bournemouth. It's one of several text-only tweets in this thread, showing that sometimes simple execution gets the greatest cut-through.
94.3k likes
Not surprising, but marking their return to the PL features at the top for Bournemouth. It's one of several text-only tweets in this thread, showing that sometimes simple execution gets the greatest cut-through.
https://twitter.com/afcbournemouth/status/1521581793891307521
17) Everton
100.3k likes
Big names and big news will always resonate. Creating content that feels as close as possible to the news and provides something unique and interesting is key, especially when everyone will be discussing and sharing.
100.3k likes
Big names and big news will always resonate. Creating content that feels as close as possible to the news and provides something unique and interesting is key, especially when everyone will be discussing and sharing.
https://twitter.com/Everton/status/1488146214705053700
16) Fulham
104.1k likes
YouTuber IShowSpeed features twice in this list, showing how strategic use of big personalities can expose your brand new audiences and drive relevance.
104.1k likes
YouTuber IShowSpeed features twice in this list, showing how strategic use of big personalities can expose your brand new audiences and drive relevance.
https://twitter.com/FulhamFC/status/1591801023332757504
15) Nottingham Forest
104.1k likes
Not surprising that Forest's most liked tweet this year was one that celebrated the return of Premier League football after 23 years away.
104.1k likes
Not surprising that Forest's most liked tweet this year was one that celebrated the return of Premier League football after 23 years away.
https://twitter.com/NFFC/status/1530969478883860485
14) Aston Villa
118k likes
There are a few different signings in this list and this is a perfect example of how star-power translates to online engagement.
118k likes
There are a few different signings in this list and this is a perfect example of how star-power translates to online engagement.
https://twitter.com/AVFCOfficial/status/1479385109736394754
13) Leeds
128.2k likes
This screenshot of Chelsea's profile is very on brand for Leeds' social posts...
128.2k likes
This screenshot of Chelsea's profile is very on brand for Leeds' social posts...
https://twitter.com/LUFC/status/1561402682706837504
12) Newcastle
132.9k likes
Newcastle's most liked tweet of 2022 is this announcement video for Isak.
132.9k likes
Newcastle's most liked tweet of 2022 is this announcement video for Isak.
https://twitter.com/NUFC/status/1563156639066324992
11) Wolves
176.2k likes
This response to Nottingham Forest's pre-match 'playtime' graphic got a lot of praise at the time of posting and rightly so. It's clever and simple and it's been widely shared as well as liked.
176.2k likes
This response to Nottingham Forest's pre-match 'playtime' graphic got a lot of praise at the time of posting and rightly so. It's clever and simple and it's been widely shared as well as liked.
https://twitter.com/Wolves/status/1581313184735973376
10) Spurs
180.8k likes
Son was the focus of Spurs' two most liked tweets this year, again showing the value of individual stars. Using a “like”-button feature for one of their most loved players resulted in a really cool piece of content.
180.8k likes
Son was the focus of Spurs' two most liked tweets this year, again showing the value of individual stars. Using a “like”-button feature for one of their most loved players resulted in a really cool piece of content.
https://twitter.com/SpursOfficial/status/1521600988318162945
9) Brighton
199k likes
Another text-only tweet, this one following Brighton's 2-1 win at Old Trafford...
199k likes
Another text-only tweet, this one following Brighton's 2-1 win at Old Trafford...
https://twitter.com/OfficialBHAFC/status/1556293848166547456
8) Arsenal
212.9k likes
Arsenal's two most liked tweets this year were both player announcements. This came in first, followed by the photos of Gabriel Jesus on the roof at the Emirates.
212.9k likes
Arsenal's two most liked tweets this year were both player announcements. This came in first, followed by the photos of Gabriel Jesus on the roof at the Emirates.
https://twitter.com/Arsenal/status/1550526088190861313
7) Southampton
245.9k likes
Saints have shared a few self-deprecating posts since their 9-0 losses to Leicester and Man Utd and they continued to own this space when Bournemouth conceded 9 in the first month of the 2022/23 season...
245.9k likes
Saints have shared a few self-deprecating posts since their 9-0 losses to Leicester and Man Utd and they continued to own this space when Bournemouth conceded 9 in the first month of the 2022/23 season...
https://twitter.com/SouthamptonFC/status/1563556617710231556
6) Liverpool
279.7k likes
Very simple, very Liverpool and very effective. This was shared the day of the Champions League final and shows the power of being able to communicate and reinforce your brand and values clearly.
279.7k likes
Very simple, very Liverpool and very effective. This was shared the day of the Champions League final and shows the power of being able to communicate and reinforce your brand and values clearly.
https://twitter.com/LFC/status/1530620336915480576
5) Brentford
284.4k likes
This performed so well for Brentford because it's timely, funny and makes the most of a recognisable format that's popular on Twitter.
284.4k likes
This performed so well for Brentford because it's timely, funny and makes the most of a recognisable format that's popular on Twitter.
https://twitter.com/BrentfordFC/status/1576570816686620672
4) West Ham
319.5k likes
IShowSpeed features again... To put this one in perspective, this tweet received 170k+ more likes than West Ham's second most liked tweet.
319.5k likes
IShowSpeed features again... To put this one in perspective, this tweet received 170k+ more likes than West Ham's second most liked tweet.
https://twitter.com/WestHam/status/1573703183658016769
3) Man City
325k likes
Star-power combines with breaking news. It's not hard to know that a tweet like this will have a big impact, so maximising copy and asset are key.
325k likes
Star-power combines with breaking news. It's not hard to know that a tweet like this will have a big impact, so maximising copy and asset are key.
https://twitter.com/ManCity/status/1524034164835639297
2) Chelsea
348.9k likes
Another text-only tweet, with Chelsea showing a bit of class a year on from winning the Champions League.
348.9k likes
Another text-only tweet, with Chelsea showing a bit of class a year on from winning the Champions League.
https://twitter.com/ChelseaFC/status/1530663553316929539
1) Man Utd
585.5k likes
Again, big name + big news = big response on socials.
585.5k likes
Again, big name + big news = big response on socials.
https://twitter.com/ManUtd/status/1595107357159297029
So:
1) Big names + breaking news = likes
2) If everyone's discussing that news, find a unique way to share it
3) Less can be more: text-only tweets work well
4) There's power in reinforcing your brand values in a simple way
5) Strategic use of influencers will grow new audiences
1) Big names + breaking news = likes
2) If everyone's discussing that news, find a unique way to share it
3) Less can be more: text-only tweets work well
4) There's power in reinforcing your brand values in a simple way
5) Strategic use of influencers will grow new audiences
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