Discover and read the best of Twitter Threads about #smsports

Most recents (6)

🧵 A look at how @ManCity approached their title win on social media this weekend...

#smsports | #socialmedia | #digisport Image
City shared 14 TikTok videos, gaining a total of 46.5m views + showing the appetite for content in big moments.

The most-viewed posts show it's all about the moments that make up the moment...

Haaland + the trophy - 12.5m
Full-time at Forest v Arsenal - 11.1m
Trophy lift - 6.5m Image
On IG, they've shared more than 70 posts and again, the 'moments' have over-performed, with the trophy lift hitting 20m views.

Pre-planned content has worked well too, like their Champions Artwork from artist Tsokolakyan hitting 9.6m views.

Read 7 tweets
A look at how Premier League clubs are approaching TikTok and where they’re having successes…

#digisport | #smsports
A breakdown of followers…

Spurs 26.8M
United 21.8M
City 15.5M
Liverpool 13.5M
Chelsea 13M
Arsenal 4.1M
West Ham 3M
Villa 3M
Leicester 2.7M
Wolves 2.4M
Everton 2M
Newcastle 2M
Brentford 1.6M
Brighton 1.5M
Leeds 1.5M
Bou 1M
Forest 887K
Palace 767K
Saints 751K
Fulham 746K
...and likes:

Spurs 184.6M
Utd 473.2M
City 264.5M
Lpool 197.2M
Chelsea 146.2M
Arsenal 26.5M
West Ham 36.3M
Villa 31.8M
Leicester 45.6M
Wolves 28.3M
Everton 27.3M
Newcastle 29.8M
Brentford 29.5M
Brighton 24.4M
Leeds 20.6M
Bou 20.2M
Forest 7.5M
Palace 6.9M
Saints 9M
Fulham 8.4M
Read 13 tweets
🧵 A look at every Premier League club's most liked tweet of the year (so far) and what we can learn from them...

#digisport | #smsports
20) Crystal Palace
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that
19) Leicester
52.5k likes
Again, players open doors to new markets. It's not the most engaging post, so using the insight that Leicester have an engaged audience in Nigeria and combining this with strong video content, could see this tweet over-perform
Read 22 tweets
Few DMs asking for tips getting into motorsports (as well as sport) as a graphic designer so heres a few things I'd be doing if I was trying to now.

(likely to apply to other fields too tbh)

#smsports #f1
The tweets/pics below just represent a journey from 2017 to now in 2021:

Not working in the sports industry/knowing Red Bull had a race team (and LOVING the fact they did) ➡️ working for Red Bull Racing

(its funny how things turned out)
"Of course, the guy from the LinkedIn advert is gonna recommend it!"

I hear you. I hear you. Seriously though, make yourself as visible as possible on there. Talk about positions you want/aiming for/why should you be hired/your skills etc

Show your work too.
Read 18 tweets
Been working on some data for work & thought I’d share some interesting points:

Of all active @NFL players:
• 81% are on Twitter
• 90% are on Instagram

#smsports
Team with the highest average of players on social: @ChicagoBears

Team with the lowest average of players on social: @Raiders
Team with the highest average of players on IG: @AtlantaFalcons/@BuffaloBills tied at 96%

Team with the lowest average of players on IG: @Browns at 84%
Read 5 tweets
2020 in the business of sport? Consider this A to Z thread of things to keep an eye on as your cheat sheet for a new year. #sportsbiz
A - ATP Cup: Men’s #tennis has yet another team event joining its cluttered calendar to sit alongside the Davis Cup and Laver Cup, as the politics of the sport play out in public. The ATP’s new management have lots to do - hopefully it includes developing a mixed team tournament.
B - Budapest: Quietly and confidently emerging as Europe’s latest major events host, with a trio of @EURO2020 games, the expanded @FedCup finals in April and the start of May’s @giroditalia making this a big year. An Olympic host in the 2030s?
Read 27 tweets

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