🧵 A look at how @ManCity approached their title win on social media this weekend...

#smsports | #socialmedia | #digisport City shared 14 TikTok videos, gaining a total of 46.5m views + showing the appetite for content in big moments.

The most-viewed posts show it's all about the moments that make up the moment...

Haaland + the trophy - 12.5m
Full-time at Forest v Arsenal - 11.1m
Trophy lift - 6.5m

A look at how Premier League clubs are approaching TikTok and where they’re having successes…

#digisport | #smsports A breakdown of followers…

Spurs 26.8M
United 21.8M
City 15.5M
Liverpool 13.5M
Chelsea 13M
Arsenal 4.1M
West Ham 3M
Villa 3M
Leicester 2.7M
Wolves 2.4M
Everton 2M
Newcastle 2M
Brentford 1.6M
Brighton 1.5M
Leeds 1.5M
Bou 1M
Forest 887K
Palace 767K
Saints 751K
Fulham 746K

🧵 A look at every Premier League club's most liked tweet of the year (so far) and what we can learn from them...

#digisport | #smsports 20) Crystal Palace
40.8k likes
It's interesting that Palace's most liked tweet relates to one of their players winning AFCON. It's a nice video and it shows how players open doors to new audiences and how important it is to make the most of that

https://twitter.com/CPFC/status/1493564166115774465