Jacky Martin Profile picture
Dec 23 β€’ 3 tweets β€’ 1 min read
Quick content strategy for your gameπŸ’—

1. Find a piece of your game you want to highlight in more detail

2. Create 2 weeks of content:

β€’ Items & objects
β€’ Characters & NPCs
β€’ Gameplay
β€’ Common misconceptions
β€’ Bugs + Q&A
β€’ Why it's awesome & new

πŸ‘‡
#gamedev #indiedev
3. Schedule content over one month.
(one post daily)

4. Pick new detail you want to highlight.
Think small and what value it brings to the person viewing it.
Is it fun? Relaxing?

5. Repeat 2+3 until 3 daily posts.

How does it make them stop scrolling and get interested?
This way you can create 1 month of content in just a single sitting.

There are more techniques that will give you better and faster results than this one. Really depends on your hook and platform.

β€’ β€’ β€’

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More from @TheJackyMartin

Dec 22
I am on Twitter, mostly to show the struggles as well as the good times of building a business.

Not everything always works flawlessly behind the scenes.

That's normal.

Last few days I have been struggling with our coaching platform, as one of their systems went down...
I could not create additional courses for our behind the scenes systems.

I wanted to help our providers get their problem resolved as quickly as possible, sending them as much information as I could.

Because I knew...
We are having some amazing members in our Hero Journey program, who are simply CRUSHING through the content at high-speed.

And here I am not being able to upload new content.

I wanted to keep up.
Read 5 tweets
Dec 19
"Is my game ever going to get finished?"

It's not uncommon for developers to worry about running out of time or resources before their game is completed.

Here is a list of strategies you can use to prevent running out of time:
πŸ‘‡πŸ§΅

#gamedev #indiedev
1. Plan and prioritize
Make a list of tasks that need to be completed and prioritize them based on importance and deadlines.

2. Set goals✨
Setting specific and achievable goals can help you stay focused and motivated.
Helps to track progress and make adjustments.
πŸ‘‡
3. Time management
Use tools like calendars, to-do lists, and timers to manage your time effectively. This can help you stay on track and avoid getting sidetracked by less important
Read 8 tweets
Dec 18
There is always a risk that a game will not be successful.

Even if you have the best marketing, the most competent developers and the most beautiful art.

Here are a few steps to advance your success:

#gamedev #indiedev
πŸ§΅πŸ‘‡
1. Have a flexible vision.
It's important to listen to feedback, but having a vision of where you want to be on a personal level and your game on a financial level will help you in setting healthy long-term goals.
2. Research the market.
It's important to understand what types of games are currently popular and what players are looking for in a game. Also what genres work best on what platform.

What else? πŸ‘‡
Read 8 tweets
Dec 17
Are you a lazy #gamedev or #indiedev ?

Game development is often misunderstood as a "lazy" industry, with the perception being that developers just sit around playing games all day.

However, this could not be further from the truth for most of us.

Or is it?

πŸ§΅πŸ‘‡
What is commonly known as lazy?

- being unwilling to work, put in the time or make an effort.
- lack of discipline or motivation in regards to completing tasks or achieving goals.
- may prefer to take the easy way out or avoid work altogether
Laziness is subjective and can vary from person to person.

What one person considers lazy may be normal or hardworking to another.

Remember that people may appear lazy due to lack of resources or support, not necessarily a lack of motivation or desire to work.
Read 15 tweets
Dec 15
People have been asking what I am doing.

Here is a quick Hero Journey Overview:

βœ” Helps you acqiore funding
βœ” Helps you create playable prototype & pitch your game
βœ” Position your game through core brand developmentΒ 
βœ” Learn how to talk about your game & grow an audience
πŸ‘‡
βœ” Gives you style guide with logo, illustration & pitch deck
βœ” Pre-written email scripts
βœ” Workbooks & Spreadsheets
βœ” Video Content
βœ” Cohort & community with coaching calls
βœ” Feedback & accountability (buddy)
βœ” And more...

πŸ‘‡
πŸ‘‰ Yes, you get a fully functional pitch deck and visuals.

What it won't do:

❌ Make you rich overnight

❌ Build your business alone

❌ Grow your audience without work, time and consistency

❌ Create your game for you
Read 4 tweets
Dec 11
"What if no one will like my game?"

Sometimes I find it very helpful to look at the worst case scenario

It helps me calm down and put things in perspective

Most of the time, the worst case isn't so bad and is actually a lesson learned.

#gamedev #indiedev
Personally, I've noticed that the worst-case scenarios always boil down to one of these:

- Fear of not being "good enough"
- Fear of rejection or failure or
- feeling insecure

It might be something different for you, but what helped me was...
To get in touch with entrepreneurs who were much more successful than me.

To understand how they made decisions and why, and to realize that you always have to do emotional work when developing a game or any other product.

You have this additional layer of emotion management.
Read 4 tweets

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