Have you heard about the recent EU ruling about Meta that could have major implications for the advertising industry?
Take a look at our thread below to learn more 👇
#advertising #meta #facebook
Take a look at our thread below to learn more 👇
#advertising #meta #facebook
The EU has ruled that Mark Zuckerberg's Meta broke EU data laws.
This is because of the legal justification they had claiming they were able to use people's personal data to target invasive ads.
This is because of the legal justification they had claiming they were able to use people's personal data to target invasive ads.
Meta claimed that users entered into a 'contract' when signing up allowing them to use their data as they pleased, but the EU disagreed.
The company has been fined €390m by Ireland's Data Protection Commission, however, Meta has plans to appeal the decision.
This ruling could have significant outcomes for how personal data is used for targeted advertising in the future.
It could also level the playing field for advertisers who are required to obtain "opt-in" consent for data use.
It could also level the playing field for advertisers who are required to obtain "opt-in" consent for data use.
To find out about how Alkimi is solving the advertising industry: watch this short video 👇
To read the full article, click here: theguardian.com/technology/202…
Let us know your thoughts on this in the comments below 👇
$ADS #advertising #facebook #meta
Let us know your thoughts on this in the comments below 👇
$ADS #advertising #facebook #meta
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