Koray Tuğberk GÜBÜR Profile picture
Jan 13, 2023 14 tweets 4 min read Read on X
The reason I named my company "Holistic" is we use every vertical of search, and optimization.

I never defended or advocated one method of optimization over another.

Read to understand, why #ChatGPT can't replace real #SEO.

A thread with 7 Insights. 🧵1/7 Image
1. Don't be afraid of #AI #content, but understand one universal fact: semantics outperform random patterns.

Reason: LLMs work with "rewarding" systems. It calculates the most probable word and chooses it. The next sentence comes from the previously selected sentence.
2. There are certain ways of increasing the relevance, and quality of the information in certain search query contexts.

Reason: LLMs will miss most of these contexts, and they will go outside the query semantics most of the time.
3. LLMs use statistical signatures, which are called "watermarks."

Reason: Any watermark in the language style represents the identity of an author and expression. If the content doesn't come from a real expert, algorithms do not have to trust the quality of the #information.
4. Any website can rank higher than any other website, as long as provide higher relevance and consolidation.

Reason: Search engine decision trees are ruthless. In other words, 20 years of expert sources can be removed from the #SERP in one day. Always
4. Any website can #rank higher than any other website, as long as it provides higher relevance and consolidation.

Reason: Search engine decision trees are ruthless. In other words, 20 years of expert sources can be removed from the SERP in one day. ++
Maintain vigilance and use every SEO practice with every mindset. Do not feel an obligation such as white, or black. As I say, "Black is the new white".
5. Do not think that ChatGPT, or any other system will be able to replace, proper semantics that come from human intelligence.

Reason: Humans are able to create new and deeper associations. ++
LLMs have to follow only the “reward system” with probable probabilities between words in certain discourses. If "X" has the highest probability after "Y", despite "Z" having a higher relevance for the query search term, LLM will choose the wrong direction due to the data-set.
6. LLMs can’t understand web search engines.

Reason: ChatGPT or any other automated system can’t outwit the search engine engineers.

Reason: Complex Adaptive System Algorithms are able to modify themselves based on the current environment. ++
Thus, engineers can always configure their decision trees, weights, dimensions, and clusters.

LLMs can work on a certain data set. If you refresh the dataset, it will be outdated.
7. Semantic Content Networks and Microsemantics are the future.

Reason: In Q1, the course will be with you. And you will see how “Comparative Ranking” works, and you will feel the decision-making processes of search engines with micro-changes. ++
To join it: getrevue.co/profile/korayg…

Note: The results that you see here come from the proper human organization. And, I am a coach, and mentor here for SEO, along with a consultant.
++
We will most likely have coaching groups and sessions together in our future community to feel these brain reflexes and learn the thought stream.

Prepare yourself with free and pre-training: ktg.digital/Holistic-SEO-56

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More from @KorayGubur

Feb 13, 2023
Hey, SEOs!

There is a way to turn your Content to ChatGPT like Chatbot.

Serve your Expert Content, and Expertise to your own users.

Turn Your Website into a Speaking AI to your Clients.

Make High-tech Plagiarist Companies like OpenAI, or Google regret!

1/14 🧵
2. There are two different technologies to create your own Knowledge-base Supported Chat AI.

Generative AI might be your competitor, but also it can be your ally.

Furthermore, if you created semantically correct and accurate content, Chat AI systems are for your knowledge base.
3. I have created the concept of a "Semantic Content Network" based on this understanding. And, now it is happening.

Even if Web Search Engines die (which won't happen), still you can keep your users based on your own content, and responsive AI system.
Read 13 tweets
Dec 30, 2022
40 Deep #SEO Insights for 2023:

-In 2022, I told to focus on Natural Language Generation, and it happened.
-In 2023, F-O-C-U-S on "Information Density, Richness, and Unique Added Value" with Microsemantics.

I call the collection of these, "Information Responsiveness".

1/40 🧵.
1. PageRank Increases its Prominence for Weighting Sources

Reason: #AI and automation will bloat the web, and the real authority signals will come from PageRank, and Exogenous Factors.

The expert-like AI content and real expertise are differentiated with historical consistency.
2. Indexing and relevance thresholds will increase.

Reason: A bloated web creates the need for unique value to be added to the web with real-world expertise and organizational signals. The knowledge domain terms, or #PageRank, will be important in the future of a web source.
Read 45 tweets

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