XML sitemap of @Apple with a quick audit/analysis
105,244 (26.2%) duplicated URLs with 45% with a mysterious parameter "fh" which mainly provides an empty page.
Data: bit.ly/3WKbw3H
Code: bit.ly/3J86xWw
#DataScience #SEO #advertools #Python
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105,244 (26.2%) duplicated URLs with 45% with a mysterious parameter "fh" which mainly provides an empty page.
Data: bit.ly/3WKbw3H
Code: bit.ly/3J86xWw
#DataScience #SEO #advertools #Python
1/
Unsurprisingly /shop/ is the biggest directory (number of URLs), and we can also see what are the biggest product categories under that with a simple filter.
But what is /today/ ??
It seems they run live online events for product demonstrations and explanations
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But what is /today/ ??
It seems they run live online events for product demonstrations and explanations
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Most of these ~13k pages are empty (event expired), and it's not clear why they even have them in the sitemap.
This definitely needs fixing. But we can still use the data to understand what topics they focus on in their events (iPhone, photo, art)
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This definitely needs fixing. But we can still use the data to understand what topics they focus on in their events (iPhone, photo, art)
3/
Countries: Using the fact that they have country codes in the URLs, we can do all kinds of country-based filtering/analysis.
For example we can see how many pages they have per country, and run the same analysis above per country.
END
For example we can see how many pages they have per country, and run the same analysis above per country.
END
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