1/
@Target's XML sitemap
Has 2.6M URLs with ~1M duplicates (39%)

Consistent URL structure mostly 4 dirs

5 types of pages
product
category
search
brand
store-location

Data
bit.ly/3WKbw3H
Code
bit.ly/3XB0sGH

#DataScience #advertools #SEO #Python #DataAnalytics 2/
Checking top category pages, we see the top 10 are mostly toys.

A more accurate approach is to count the words in those URLs, which shows that clothing and home are bigger.

We can also check the percentage of category URLs that contain those words for a different/better view

XML sitemap of @Apple with a quick audit/analysis

105,244 (26.2%) duplicated URLs with 45% with a mysterious parameter "fh" which mainly provides an empty page.

Data: bit.ly/3WKbw3H
Code: bit.ly/3J86xWw

#DataScience #SEO #advertools #Python

1/ Unsurprisingly /shop/ is the biggest directory (number of URLs), and we can also see what are the biggest product categories under that with a simple filter.

But what is /today/ ??

It seems they run live online events for product demonstrations and explanations

2/

1/
Auditing vs Analysis

Auditing is about inspection, and making sure things are done right, legally, and correctly. Analysis is about understanding and getting insights on the thing you’re analyzing (website, content, etc.)

An “SEO audit”, a “website audit”, a “content audit" 2/
Auditing is more important than analysis. It comes first. Your page has to function properly before it can be analyzed/evaluated. It tells you where potential problems are or might be. Basically, you are making sure bad things don’t happen. Auditing doesn’t inform