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Jan 25 • 8 tweets • 3 min read
.@FIFAcom have come out with their Qatar World Cup audience numbers. And they are quite eye-opening:🧵👇
Overall:
- Let's start with the big one - 5 billion people engaged with the world cup in some way. It's not clear how they come to that number but they suggest it's across all platforms and devices across the 'media universe'.
- They generated 262bn cumulative reach on social (owned and earned). They produced almost 6bn engagements

- 811m engaged with FIFA's social channels, up 50% to last W/C

- 3.4m cumulative attendance of matches in stadiums
- 1.4m people came to Qatar for the event.

- @KMbappe scored a goal with the ball peaking at 123km/h

- 172 goals were scored. More than any other
- FIFA+ saw nearly 7m concurrent viewers for the Brazil - Croatia match in Brazil alone. This was all as a livestream on Youtube.

- FIFA+ produced more than 15,000 articles in 11 languages.
For the final:

- They had 1.5bn viewers overall

- 81% audience share in France - a record

- 26m watched in the USA - more than those that watched in France (24m)

- @beINSPORTS generated 242m viewers across MENA, which is a 68% of potential audience for them
- Google reported (and more specifically their CEO tweeted) it had its highest search traffic in 25 years during the final

Plenty more details are available on the FIFA website and via a 28 page fact sheet they produced. Otherwise I can share with you if interested
More to come on #FIFA, FIFA+ and the world cup on an upcoming #StreamTime Podcast. Subscribe here: podfollow.com/streamtime-pod…

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More from @SportsProNick

Nick Meacham Profile picture
Jan 24
study by @BCWGlobal on international sports federations and their #socialmedia performance.
They looked at follower counts, views, engagements, video, post frequency across the key platforms. Certainly some surprises in there, including the no. of posts some do.

Some takeaways:
- @ICC leading the follower count at 92m across all platforms
- @fifa and @FIBA round out the top 3
- ICC also lead the most posts across Facebook (30 per day!), Instagram and Twitter
- @volleyballworld leads video consumption across Instagram with 236m!
- @Teqball , which was in the top 10, dropped followers by 46% (!) after deciding to close down 1 of their accounts, but still ranks in the top 10
- @WorldAthletics leading on TikTok with 3.9m followers
- Sportclimbing generated 1m views per video on FB. Ranking no.1 per video
Read 5 tweets
Nick Meacham Profile picture
Jul 17, 2022
So @Apple and @MLS joined forces in what could be one of the most intriguing + disruptive media deals the sports industry has seen. 10 years $2.5bn guaranteed. But there's more to it than just the $bn price tag.
It's a long one, but here's a thread on it:
🧵👇
What is it?

•10 Year global, exclusive streaming rights deal
•Every Match will be available live (previously regional blackouts)
•Mainly english only with some spanish and french in certain markets
•Served on Apple TV app as a special MLS dedicated subscription product (not just part of Apple+) (app within an app - Important - will cover why shortly
•Some matches will be free in AppleTV+, but most will be via the new paid subscription service
Read 26 tweets
Nick Meacham Profile picture
Jul 15, 2022
What @dazngroup was when it first came to the market was a simplified single price subs offering looking to be first movers and disrupt the sports media world.

Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
and launching NFT's and Betting integrations on their platform in a bid to bridge the economic gap they were facing between rights costs and subscribers.

Each day they're acting more and more like a conventional broadcaster.

2/4
No-one in media has made the simplified pricing model work, and sadly it's been an expensive learning curve for many - including DAZN.

In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
3/4
Read 4 tweets
Nick Meacham Profile picture
Apr 27, 2022
Across day 1 at #SPL22, priorities and challenges for sports properties seems to be overwhelmingly consistent across the board. #Data, owned platforms (O&O), content creation.
Here's a thread with some points I've picked up:
🧵
1) Audience data and the drive to know more about the fan. No-one seems to be happy with what they have. Is this complete picture of their fan idealistic over realistic? Seems everyone has different holes they're trying to plug.
2) It's unclear everyone knows what the 'complete' fan data picture actually looks like, or even just what they think is missing from their data mix right now.
Read 13 tweets
Nick Meacham Profile picture
Apr 20, 2022
FIFA+ launched recently, stirring reaction from the industry, media and fans from across the globe.
So what is it? What's it not? Why do it? What are some of the objectives? How will it be powered? How will it be funded?

Here's a thread with some of the details + thoughts: 🧵👇
What will be available:
- 40,000 live games per year
- 11,000 women's matches
- starting w/ 1400 live games streamed month 1.
- 2000 hours of archive content
- in 11 languages by year end
- an array of original content/ series
- data + news
from across the globe
Access:
- free to watch
- optional registration to aid personalisation
- haven't ruled out payment features for content in the future.
- aiming for over 200m+ (!) unique users by end of 2022
Read 18 tweets

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