.
:: Remember - Yandex is not Google ::
:: Yandex code "leaked", inc. Search ::

1) No idea if real/legitimate
2) Yandex is Not Google

Via @PeterMindenhall

#SEO #Yandex
>>>
>>>

Now the obvious caveats are covered...

I think this could be one of the best things to happen to the SEO Secto!

Ever!

Why?

Because it will show just how many moving parts there can be,
how tiny the influence is for many of them,
and how narrow/limited each can be.

>>>
>>>

The problem is - rather than it potentially being a phenomenal insight for people to grasp an understanding from,
I foresee a % of people leaping from
* I see X in the Yandex code
to
* Therefore G must do X, and it works exactly like this!

(Please don't do that)

>>>
>>>

Instead, take your time.
Jump around, skim, skip ... read ... think.
But in no way, shape or form should you make conclusions about G, based on anything you see
(or think you see, or some "name" reckons they saw and understood).

Use it as a way to see SEs a new way.

• • •

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More from @darth_na

Jan 31
.
:: Prioritisation ::

For me, it's an indication that the SEO sector has matured.

A substantial % of people aren't focused on:
* lists
* tool scores
* number of keywords
* vanity term rankings
or even
* what moves the SERP needle

>>>

#SEO
>>>

Instead, there has been a significant shift to:
* what contributes to the businesses goal(s),
* what is readily achievable with the resources available,
* how to present needs/requirements to get them implemented,
* understanding of resource allocation

>>>
>>>

As time goes by, SEO grows from being a specialised and highly misunderstood "extra",
to a core aspect of marketing,
and is causing businesses to mature (as there's a shocking number of them that don't grasp marketing in general either!).

>>>
Read 9 tweets
Jan 29
.
I'm torn on this one.

I deeply value experience, and invested time in learning.

But, as someone that was once young,
and often frustrated at the stupidity I saw in various roles,
I know that "age" is the wrong proxy-metric.

>>>
>>>

It's the inverse of "time served"
(another thing that always irritated me - the assumption that because someone has done the job for X years, they are good at it!).

Some people are smart, others sharp, others invested time/effort learning/research years ago.

>>>
>>>

Some people may have passive experience (family business, spent lots of time soaking up insights from someone in that role etc.).

Others are able to transfer/adapt what they have,
and apply it sideways to something else.

>>>
Read 4 tweets
Jan 29
.
:: Test - but prioritise based on Experience! ::

I'm a fan of the "test everything" concept,
but the reality is - most of us don't, and in many cases, you can't.

It's also costly.

So, same as with everything else,
you should Prioritise!

#Marketing #SEO

>>>
>>>

Though markets may differ,
industries respond differently,
audiences react in various ways ...
... there are "safer bets", and "more probable" performers.

We know this based on experience (and even prior tests).

So you go with those as your baseline!

>>>
>>>

You then divvy up the resources,
and allocate a % to "the wilds" - those that you have no experience/knowledge of, those that seem a little out there, those you may have doubts over.

Those still need testing
(if only to shut someone in a chair up!).

>>>
Read 4 tweets
Dec 19, 2022
.
:: Hits of 2022 ::

Getting this in early,
and for those that have followed me for some time,
yes, there are marked differences between threads in 2022 and those of 2021.

It's been a year long set of little tests and comparisons.

Thank you for sticking with me!

#SEO
First off ...

A quick look at elements that most pages should have.

Then we have concerns over how people are choosing what content to delete :(

Read 21 tweets
Dec 13, 2022
1/?
::❗️ SEO isn't just about Conversions ❗️::

1) What is a "conversion"
2) There are other goals

Conversions aren't always Direct/Immediate!
They also may be action (signup) rather than transaction (payment).
Or they could transfer (online to store visit/call)

#SEO

>>>
2/?
>>>

Monetary transactions are not the only Goals!

As a channel, SEO can generate Awareness/Exposure, build Recognition/Trust,
and the content may be their for trust/perception/persuasion etc.,
rather than direct/immediate money.

>>>
3/?
>>>

So ... depending on situation;
No, Traffic that doesn't lead to conversions may not be a waste in SEO!

It's not all short-term, short focus, immediate/fast!
SEO is Not Ads ... and even that method has mid/long term gains, If done or utilised properly!

>>>
Read 8 tweets
Dec 11, 2022
.
:: Attribution - Grossly misunderstood ::
:: (And digital spoils us) ::

You can literally see who has experience/knowledge in actual marketing,
and those that have only every dealt with digital,
and not bothered to learn/research anything else :(

>>>
>>>

TV, Radio, Print ... these didn't have "exact numbers".
And they sure as hell don't give insights into the number of exposures before conversion (if!).

And yet - they managed quite well for decades (and longer!), ...

>>>
>>>

... to the point ... big companies STILL invest in those channels/mediums/sources.

The reason is ... there's far (FAR!!!!) more than Immediacy and Last Touch.

(To be clear, First Touch and even Multi-Touch aren't accurate either :D)

>>>
Read 8 tweets

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