So many people discussing the #YandexLeak ranking factors.

But I think what's missing is a clear separation off static vs. dynamic factors.

It's tagged nicely in there.

TG_DYNAMIC depends on query

TG_STATIC does not depend on query

#yandex #seo

1/3
Second most important critera is the impact scope of any of those Factors ("modifiers")

TG_DOC
depends on document

TG_HOST
depends on host

TG_OWNER
depends on owner

TG_QUERY_ONLY
depends on query only, not document

#scope

2/3
While the scopes seem to clear, the TG_OWNER sparks my interest.

It appears to relate to "footprinting" owers/operators of websites, by using WHOIS data, for example.

Then based on that data penalties are issues, later in the detail factors.

#yandex #seo #factors

3/3
Here's some things you may not have read about yet.

Link-specific factors

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More from @cemper

Jan 29
So many people discussing the #YandexLeak ranking factors, missing out on (part2)

Tag TG_DEPRECATED

Code clearly states what it means:

"the factor shall not be used anywhere, but it is still computed and may be present in existing formulas"

Yet, many discard these factors.
1/
The there's the additional factors.
Many just base their analysis on a single file shared by @searchmartin ca. 48 hours after the actual leak, and not the leak itself

You can't judge a software system with 100 Gigs source code based on 1 text file :)


2/
Those 1923 factors are interesting.

But.... there's a lot more.



#YandexLeak
3/
Read 5 tweets
Jan 29
The #YandexLeak is a "political" statement.

All the 100 GB files in the source code archive seem to have the same file date - Feb 24, 2022 - when Russia started its invasion of Ukraine.

It's a subtle hint that Putin will not get control over Yandex.

#yandex #yandexleak

1/4
That leak was an inside job, a highly privileged user - someone as powerful as the legendary "Matt Cutts" of Google...

So "political" means, for me, some kind of "defense" against the Putin regime having too much say in Yandex...

#yandex #yandexleak #leak #Russia

2/4
Yandex already open-sourced for example, the amazing Clickhouse database successfully, and in a way, they now "open-sourced," so many other Yandex quality products, which could be seen as a strong political statement in the future.

#yandex #yandexleak #leak #Russia

3/4
Read 4 tweets

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