Soft Drinks and Their Brand Ambassadors

Just creating a quick #Thread from memory

Feel free to add

Aamir Khan has endorsed both Pepsi & Coke

#FMCGisLife #Pepsi #CocaCola #Advertising

1/n
Aishwarya Rai too has endorsed both!

Was a model in the Pepsi Ad with Aamir Khan named Sanjana (a phenomenon that increased the number of girls named Sanjana in India)

afaqs.com/news/guest-art…

Also endorsed Coke with Aamir, later

2/n
Salman Khan

Can never forget the Pepsi vs Thums Up Ads of our childhood.

Taste tests and Thums Up's positioning as the Man's drink vs Boys.

Turns out, the boy eventually turned to Pepsi when he became a man.

3/n
Sachin Tendulkar

He was the face of Pepsi throughout our childhood.

His best ad ever, according to me, was of kids and the Sachin mask

Once Pepsi dropped him, to look for younger talent, Coke lapped up on his positioning as India's Happiness giver

4/n
Shahrukh Khan

The King of all seasons has also been the king of all beverages.

Has endorsed Pepsi, Sprite, Frooti and even Thums Up!

Dil maange more, literally.

5/n
Ranveer Singh

The latest addition to this list, and the reason for me to put this thread out!

He endorsed Thums Up and has now moved to Pepsi.

His demeanour however, makes him a natural ambassador for Red Bull!

6/6

#FMCGisLife #Advertising #BrandAmbassadors #Pepsi #Coke
Here are some more additions based on your suggestions

Ranbir Kapoor

Started out with Pepsi when they dropped SRK to focus on Youngistaan.

Eventually matured to Coke.

7/n
Hrithik Roshan

He made a splash when Coca-Cola roped him as their brand ambassador post his blockbuster debut.

Kids till date try to emulate is Coke ad dance step.

A few years later, post his Dhoom daredevilry, Mountain Dew found him apt for Darr Ke Aage Jeet Hai!

8/8

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But for what it’s worth - I personally think it’s unfair on minority shareholders for Unilever to ask for a higher royalty. You’d rather increase the pie than increase your share of it.

1/n
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Unilever PLC trades at 18X forward earnings & HUL at 60X

HUL has aspirations to be the top contributor to Global sales as well

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3/n
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