Cricket is one of the oldest and fastest growing sports around the world.
Here are 5 reasons why I'm bullish on the future of cricket:
Here are 5 reasons why I'm bullish on the future of cricket:
1. Growing popularity
According to the International Cricket Council (ICC), cricket is the second most popular sport in the world, with an estimated 2.5 billion fans globally.
Since 2007 there has been a 700% increase in cricket participation in the USA alone.
According to the International Cricket Council (ICC), cricket is the second most popular sport in the world, with an estimated 2.5 billion fans globally.
Since 2007 there has been a 700% increase in cricket participation in the USA alone.
2. T20 format
The T20 format has been a game-changer for cricket, with the average attendance at Indian Premier League (IPL) matches increasing by 18.8% from 2018 to 2019.
The format has also helped attract a younger audience, with 66% of IPL viewers being under the age of 35.
The T20 format has been a game-changer for cricket, with the average attendance at Indian Premier League (IPL) matches increasing by 18.8% from 2018 to 2019.
The format has also helped attract a younger audience, with 66% of IPL viewers being under the age of 35.
3. TV Rights
The broadcasting rights for the Indian Premier League (IPL) are valued at $6 billion, the second-most expensive sporting rights in the world.
The 2020 IPL was watched by a record 462 million viewers globally, with 405 million viewers tuning in from India alone.
The broadcasting rights for the Indian Premier League (IPL) are valued at $6 billion, the second-most expensive sporting rights in the world.
The 2020 IPL was watched by a record 462 million viewers globally, with 405 million viewers tuning in from India alone.
4. Women's cricket
This year the Indian Women's Premier League (WPL) of cricket sold all five franchises for a total of £465m.
The 2020 ICC Women's T20 World Cup final was watched by a record 86,174 spectators in Australia, the highest attendance for a women's cricket match.
This year the Indian Women's Premier League (WPL) of cricket sold all five franchises for a total of £465m.
The 2020 ICC Women's T20 World Cup final was watched by a record 86,174 spectators in Australia, the highest attendance for a women's cricket match.
5. Cricket in Olympics
It is highly likely that cricket will make a comeback to the Olympics in the 2028 US games, marking the end of a 128-year hiatus.
Inclusion in the Olympic games would provide a global coverage and encourage participation in Major League Cricket in the US.
It is highly likely that cricket will make a comeback to the Olympics in the 2028 US games, marking the end of a 128-year hiatus.
Inclusion in the Olympic games would provide a global coverage and encourage participation in Major League Cricket in the US.
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If you enjoyed this, follow for more content covering the business of sport.
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