RPO is the value of contracted revenue that SaaS companies expect to recognize in the future from existing contracts with customers.
It's an important measure of a company's revenue visibility and backlog.
Salesforce's (CRM) definition:
The “contracted revenue that has not yet been recognized and includes unearned revenue and unbilled amounts that will be recognized as revenue in future periods.”
How to Calculate:
The RPO calculation requires two inputs. We need our deferred revenue balance and the unbilled amounts from our multi-year contracts.
HubSpot's RPO:
We can find the deferred revenue amount in the liabilities section of our balance sheet. Deferred revenue is updated every month when we compile our monthly financial statements.
Unbilled revenue will come from our CRM and/or subscription mgmt software.
RPO Example:
Scenario: 3-year contract for a subscription product. $120K ARR per year. $360K total contract value (TCV).
At the time of the booking in January. No invoicing or revenue recognition yet. We booked a $360K TCV deal.
Any metric that provides forward-looking visibility into our business is a valuable metric for SaaS operators, investors, and our Board.
RPO's help with forward-looking visibility and provide insight into the stickiness of our product.
RPO and Private SaaS:
You don't see RPO's being used much in private SaaS yet, but I believe this will change. It will be tracked just like bookings.
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Gusto appears to dominate the ARR categories up to $4M in ARR. ADP and Gusto are very close in the $5M to $10M range and then ADP takes over at $11M ARR and above.
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It's no longer just subscription revenue for SaaS companies. That was SaaS pricing 1.0.
I've worked with SaaS companies that had 5 distinct revenue streams.
Have you clearly defined your revenue categories?
Subscription Revenue
🚀Generated from invoicing subscription contracts that range from monthly to multi-year. Your product and resold products. This is contracted MRR or ARR.
☠️Careful with resold products. I may roll up to subscriptions but I code to a different GL account