1/11
$ADS 🧵for all my new followers, welcome!🤝 :
@AlkimiExchange is a decentralized ad exchange on @Constellation Hypergraph, targeting fraud prevention, cost savings & transparency. HGTP ensures speed, security & scalability, benefiting stakeholders in digital advertising.
$ADS 🧵for all my new followers, welcome!🤝 :
@AlkimiExchange is a decentralized ad exchange on @Constellation Hypergraph, targeting fraud prevention, cost savings & transparency. HGTP ensures speed, security & scalability, benefiting stakeholders in digital advertising.
2/10
Opportunity: Decentralized ad exchanges challenge Facebook & Google's dominance, using Hypergraph's feeless transactions. Obtainable market: $50m p.a., potential growth to $150m p.a., total addressable market: $1.58bn.
Opportunity: Decentralized ad exchanges challenge Facebook & Google's dominance, using Hypergraph's feeless transactions. Obtainable market: $50m p.a., potential growth to $150m p.a., total addressable market: $1.58bn.
3/10
Problem: Centralized ad exchanges cause inefficiencies, "ad tech tax," & slow pages. Solution: @AlkimiExchange tackles these issues, aiming to enhance publisher revenue & user experience.
Problem: Centralized ad exchanges cause inefficiencies, "ad tech tax," & slow pages. Solution: @AlkimiExchange tackles these issues, aiming to enhance publisher revenue & user experience.
4/10
Fraudulent Ad Serving: Ad fraud cost $66bn in 2020, with detection based on historical data. Solution: @AlkimiExchange uses @Conste11ation's state channel framework & PRO consensus to identify/restrict fraud, providing real-time fraud prevention for customers.
Fraudulent Ad Serving: Ad fraud cost $66bn in 2020, with detection based on historical data. Solution: @AlkimiExchange uses @Conste11ation's state channel framework & PRO consensus to identify/restrict fraud, providing real-time fraud prevention for customers.
5/10
Transaction Fees: UK programmatic ad revenue sees 49% lost to ad-tech fees. Solution: @AlkimiExchange uses @Conste11ation's feeless Hypergraph for cost-effective transactions, reducing fees and boosting customer profitability.
Transaction Fees: UK programmatic ad revenue sees 49% lost to ad-tech fees. Solution: @AlkimiExchange uses @Conste11ation's feeless Hypergraph for cost-effective transactions, reducing fees and boosting customer profitability.
6/10
Auditability: Exchanges limit log-level data, causing concerns (e.g. Index Exchange Bid Shading, Google's Project Bernanke). Solution: @AlkimiExchange uses @Conste11ation's Hypergraph for immutable data, ensuring transparency & real-time trading strategy insights.
Auditability: Exchanges limit log-level data, causing concerns (e.g. Index Exchange Bid Shading, Google's Project Bernanke). Solution: @AlkimiExchange uses @Conste11ation's Hypergraph for immutable data, ensuring transparency & real-time trading strategy insights.
7/11
Instant Reconciliation: Ad call tracking issues allow 10% loss tolerance. Hypergraph solution serves ads & transacts within 1000ms finality window, ensuring bids reach auction on time. #AdTech #Hypergraph #Efficiency
Instant Reconciliation: Ad call tracking issues allow 10% loss tolerance. Hypergraph solution serves ads & transacts within 1000ms finality window, ensuring bids reach auction on time. #AdTech #Hypergraph #Efficiency
8/11
Transactional Capacity: Ad exchanges struggle to scale during peak browsing due to QPS limits & costs. Hypergraph offers @AlkimiExchange Exchange flexible resource allocation via incentives & $DAG, enabling fast, secure, & auditable programmatic ad scaling.
Transactional Capacity: Ad exchanges struggle to scale during peak browsing due to QPS limits & costs. Hypergraph offers @AlkimiExchange Exchange flexible resource allocation via incentives & $DAG, enabling fast, secure, & auditable programmatic ad scaling.
9/11
Value Proposition: @AlkimiExchange restores value exchange on the Internet via a decentralized L_0 app on Hypergraph. High liquidity, low cost & scalability enable dynamic business models. Future plans include rewarding users for ad views.
Value Proposition: @AlkimiExchange restores value exchange on the Internet via a decentralized L_0 app on Hypergraph. High liquidity, low cost & scalability enable dynamic business models. Future plans include rewarding users for ad views.
10/11
AlEx MVP: Real-time bidding state channel with low fees (1.5% buyer/seller), interoperability, transparency, rewards, instant reconciliation, privacy compliance, and advanced algorithms. L_0 state channels validate ad transaction data, ensuring industry standards &… twitter.com/i/web/status/1…
AlEx MVP: Real-time bidding state channel with low fees (1.5% buyer/seller), interoperability, transparency, rewards, instant reconciliation, privacy compliance, and advanced algorithms. L_0 state channels validate ad transaction data, ensuring industry standards &… twitter.com/i/web/status/1…
11/11
Looking for in-depth discussions on $ADS & #L0Tokens 👀? Join my Telegram group for a more private, focused space to share insights and learn! Don't miss out: t.me/Dagnums_Trader… 📈💡
Looking for in-depth discussions on $ADS & #L0Tokens 👀? Join my Telegram group for a more private, focused space to share insights and learn! Don't miss out: t.me/Dagnums_Trader… 📈💡
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https://twitter.com/Dagnum_PI/status/1638695086216347649?t=TeiUB6wIujx3Cmm0qFenRw&s=19
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