Abhishek Profile picture
Mar 28 12 tweets 3 min read Twitter logo Read on Twitter
👞Did you know that Bata is not an Indian brand?

👠Were you aware that Bata India sells over 1 lakh pairs of shoes daily?

If Not, Don't miss out! Read this thread🧵 to learn all about the Bata brand.

#Bata #shoesaddict
1) What does Bata do and who owns it?

Bata is a global footwear & fashion accessory manufacturer & retailer, selling a wide range of shoes, sandals, boots, and other accessories for men, women, & children.

Bata is a family-owned business founded in 1894 in the Czech Republic.
2) When did Bata enter the Indian market?

Bata India is the subsidiary of Bata and established in 1931 and publicly listed. It first started its operations in Kolkata.

Bata footwear gained such immense popularity that a locality in Kolkata became famous as Batanagar.
3) Where are Bata shoes manufactured?

Bata owns 23 manufacturing units in 18 countries worldwide, such as India, Indonesia, China, and Italy.

In India, Bata has 3 Manufacturing facilities:

🔸Batanagar, West Bengal
🔸Hosur, Tamil Nadu
🔸Mokamehghat, Bihar
4) What is the number of stores owned by Bata India?

Bata has a strong pan-India retail presence with 1569 stores across cities, including franchisee stores.

Bata sold over 3.8 Crores pairs of shoes in the fiscal year of 2022.
5) What are the various famous brands under Bata?

🔸Hush Puppies: Premium Casual footwear
🔸North Star: Athletic shoes
🔸Power: Sports shoes
🔸Marie Claire: Women's footwear
🔸Bubblegummers: Children's footwear
🔸Weinbrenner: Rugged outdoor footwear
🔸Scholl
6) Which individuals served as brand ambassadors for Bata?

Currently: Kartik Aryan & Disha Patani

Previously: Kriti Sanon, Sushant Singh Rajput, Smriti Mandhana
7) What are the various reasons for Bata's Success in India?

🔸Budget Pricing:

Bata India's pricing strategy aims to provide affordable footwear for all by offering a range of products at different price points.
🔸Range of Products:

Bata India offers a wide range of footwear for men, women, and children, including formal shoes, casual shoes, sports shoes, sandals, and boots.

The company also offers a range of accessories, such as bags, belts, and wallets.
🔸Wide distribution network:

Bata India has a strong distribution network in India, which includes its own retail stores, franchise stores, and multi-brand outlets.
🔸Strong brand recognition:

Bata is a well-established and trusted brand in India, with a long history of providing high-quality and affordable footwear.

The company's strong brand recognition has helped it to build a loyal customer base.
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