How much of your startup should you allocate for ESOPs?
This is a tricky question and there is no one-size-fits-all answer. It depends on many factors such as your stage, valuation, funding, growth potential, hiring plans, etc.
However, one way to think about it is to make it a function of your employees’ cash compensation.
In other words, how much salary are you willing to trade for ESOPs? For example, if you pay an employee Rs. 10L per annum in cash, you can offer them ESOPs worth Rs. 10L as well.