Making GIFs quick is an integral part of being able to market your game well.
Video content in general helps a lot in selling your idea.
Not every content is equal.
What makes good content great?
1) Pick a goal for your content first 2) Choose the right tool 3) test & track
Unsure how to go about it?
In our Hero Journey we first think of the purpose!
(You can find the link in bio, if you are interested)
Once you know the purpose of your content you can start thinking about the animation to convey the goal.
This is what to look out for:
1. Keep it simple:
The best GIFs and videos are often the simplest. Keep your message clear and straightforward. Use simple graphics and fonts to avoid distracting your audience.
2. Fonts & UI:
Avoid large fonts looming into the picture or large UI when you are showing gameplay.
3. Eye-catching visuals:
- Bright,
- bold colors,
- high-quality graphics and images
- Make sure your visuals are in line with your brand identity.
- Higher saturated images and warm-colors tend to have a higher click-rate.
4. Keep it short:
Attention spans are short, especially when it comes to social media.
Keep your GIFs short and to the point.
You want to grab attention and then hold the attention of your potential players.
Start right with your hook.
5. Use humor:
Humor is a great way to make your content more engaging and memorable.
Use humor that is appropriate for your target audience and aligns with your brand identity.
6. Meme-able or Stream-able:
Make your GIFs interesting for people to share.
What would someone go like: "oh.. my best friend would like to see this!"
Tap into the desire of your player and why they should share what you created.
7. Optimize for social media:
When creating a GIF, make sure it is optimized for the social media platform you want to post to.
Keep the aspect ratio in mind, and make sure the file size is small enough to load quickly.
After you have done these 7 steps you can track your engagement!
Posting GIFs to your early-adopters can be a great way to validate your ideas directly.
Find answers to:
*Which GIFs are doing well and why?
Which arenβt and why?
Double down on the GIFs that do well.*
I hope this was helpful to you!
Inside of our Hero Journey we tell you everything we know about creating engaging GIFs quick!
We boost your storepage with just the right amount of visuals!
Here are 5 steps when outlining your SOPs for your game development:
1. Clarify the purpose and the audience (coder, artist, etc..) 2. Research 3. Outline 4. Draft and revise 5. Proofread
No clue what an SOP is?
Read on ππ§΅
An SOP (Standard Operating Procedure) is a written document that outlines the steps involved in a specific process, with the purpose of providing clear and consistent instructions to ensure that the process is executed in a consistent and efficient manner.
This week I have been busy writing SOPs for Gentleland.
Start in building your internal wiki early, otherwise you run into the problem I am running into now.