Probably the longest lesson i've learned working in DeFi (nearly 2 years now) is that if it ever eases up in workload, it simply means you are cruising in ez mode and letting go of an opportunity to double down.
There is no real let up in DeFi.
You might think that's wrong and that your work life balance should be prioritised more...Woke reality check incoming.
In this industry, you don't quite get that option of ez mode.
The aim of this exercise was to introduce a consistent style across the TJ ecosystem and to also establish a cohesive brand architecture, that could champion TJ brand philosophy and values.
The visual makeover is the first step...
Trader Joe now has a clear brand direction that feels truly cohesive.
With marketing at TJ, we've definitely strayed away from really shouting about the genuine vision of TJ and the values that are held close to his heart.
The revitalisation renews that opportunity to do so π―
I want to share 3 key tips for branding π‘
These are tips that we think are incredibly important in the Web3 space. Tips that we've always prioritized with Trader Joe pre-revitalisation, but also what we'll ensure we double down on post revitalisation.
Governance was launched just under 2 months ago to push forward with progressive decentralization plans of the TJ Core Team.
I'm personally really enjoying seeing Governance start to flourish into new areas, let's explore the progress...π
π LB Mandate
TJ Core Team opens new LB markets, based on community request that follows a successful on-chain vote via @SnapshotLabs
This is a very focused and clear mandate, to help introduce the process of Governance for the TJ Community.
"Why not permissionless LB markets?"
Yes, ideally markets are permissionless on LB and users can open pool. However feature development takes time and this directed mandate is an ideal bootstrap for a governance community culture...
The popular way in #DeFi to earn rewards via emissions is to either single sided stake or provide passive liquidity (Farms).
Neither of these are suitable mechanisms for Liquidity Book.
So, weβve built something new:
The LB Rewards Program ππ ...
The LB Rewards program is essentially a way to provide incentives, in a very efficient and effective manner.
Rewards are only provided if a Liquidity Provider (Maker) is genuinely working to βmake the marketβ
βMaking a marketβ on LB is providing liquidity in and around the active bin.
Liquidity Providers doing that are increasing and maintaining market up-time (facilitating trading) and also increasing liquidity depth around active bins (helping to facilitate larger volume trades).