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The first time I remember hearing the word “content” was around 2005, in reference to material one would put in a website to increase traffic. Your dry cleaner, for example, would get a website and supply “assets” (logo, location photo, etc), 1/
But they then realized they needed something on there to get people to come back and keep them there. That stuff was “content.” A video, a poem, a blog post, it didn’t matter. Now why your dry cleaner needed to keep people on a website is a mystery, but they wanted it. 2/
And so, it would follow that another company, though more closely related to our business than a dry cleaners, would also want “content” for their site to get people to come back and to hold their attention. And those companies are streamers. 3/
They don’t want films and series, they want “content,” stuff for their site, just like your dry cleaner.
And now they want to use #AI to do it, to eliminate the pesky overhead of dealing with the filmmakers themselves. #wga #dga #sag #iatse #teamsters #1u 4/
And now they want to use #AI to do it, to eliminate the pesky overhead of dealing with the filmmakers themselves. #wga #dga #sag #iatse #teamsters #1u 4/
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