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Kasim Aslam

@kasimaslam

Jun 6 • 6 tweets • 3 min read Twitter logo

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In this week's video, I'll be breaking down the Quick and Dirty Truth About Every Campaign Type Inside of Google Ads.

#thread🧵

Different campaigns yield different results. Some of them give you high visibility so you can immediately drive conversions and capture additional traffic. Others can reduce your competition and lower your costs.

While most of them have the potential to increase your business’s profitability, sometimes there are challenges to running them.
Without proper optimization and understanding, they can end up sabotaging your business in the long run.

If you want to know how to leverage the strengths of each campaign type while mitigating their weaknesses, then you need to watch our latest video.

From Search to Shopping, Video to Discovery campaigns, we’re giving you the inside scoop on how to get the most out of every campaign type inside of Google Ads.

Watch the video here.

Want to check out our latest videos, blogs, and upcoming events? Read our weekly updates here! sol8.com/weekly-update-…

#ppcchat #googleads #googleadscampaign

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More from @kasimaslam

Kasim Aslam

@kasimaslam

Jun 6

Here’s a #thread on the #1 most important skillset you can learn when it comes to creating advertising copy (along with step-by-step instructions and a FREE downloadable guide). #thread 🧵

Features tell. Benefits sell. Learning to take features and articulate their benefits is the most impactful skill a marketer can have. It sounds simple enough, but in practice can be exceedingly difficult (as evidenced by how many people fail at it).

Features are technical descriptions or functionalities of a product. Benefits show how the product can solve customers' problems or meet their needs. Nobody buys a drill, they buy a hole.

Read 12 tweets

Kasim Aslam

@kasimaslam

Jun 6

True story: University professor reached out and asked me to come speak to his class about marketing.

I asked what he was willing to pay. He said I should do it for free for the sake of the kids.

Fool, those kids can hear me speak for free on YouTube. You want me to do your job for you? Cut me a check.

Read 4 tweets

Kasim Aslam

@kasimaslam

Jun 5

Google just announced an AI-driven, conversational chat experience within Google Ads meant to help advertisers build campaigns. Here’s what we know so far.

#thread 🧵

The process starts with your landing page. Once provided, Google crawls the page, summarizes the content and intent, and then “will generate relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.”

Once generated, you have the opportunity to review and edit all of the suggestions. In addition, you can “ask Google AI for ideas, just like you might ask a colleague.” This gives you the opportunity to chat back and forth with Google as you iterate.

Read 9 tweets

Kasim Aslam

@kasimaslam

May 23

The location of your ads matter (obviously). Here’s how you can measure and optimize your ad location in Google Ads.

#thread 🧵

Search top impression rate = Impr. (Top) % = the % of your ad impressions shown anywhere above the organic search results

Search absolute top impression rate = Impr. (Abs. Top) % = the % of your ad impressions shown as the very first ad above the organic search results

NOTE: Don’t get either of these metrics confused with "average position" which compares your ads to the order of other ads.

Read 10 tweets

Kasim Aslam

@kasimaslam

May 23

Everyone hates bidding on their brand traffic.

#thread🧵

Why pay for traffic you may have (organically) gotten otherwise?

Because your competitor can always steal your traffic. Which means, you could have gotten MORE.

We’re not talking about a new strategy here. Any decent agency or PPC manager knows that the #1 reason why you should bid on your brand is to protect it from being poached.

Read 6 tweets