Different campaigns yield different results. Some of them give you high visibility so you can immediately drive conversions and capture additional traffic. Others can reduce your competition and lower your costs.
While most of them have the potential to increase your businessโs profitability, sometimes there are challenges to running them.
Without proper optimization and understanding, they can end up sabotaging your business in the long run.
If you want to know how to leverage the strengths of each campaign type while mitigating their weaknesses, then you need to watch our latest video.
From Search to Shopping, Video to Discovery campaigns, weโre giving you the inside scoop on how to get the most out of every campaign type inside of Google Ads.
Watch the video here.
Want to check out our latest videos, blogs, and upcoming events? Read our weekly updates here! sol8.com/weekly-update-โฆ
Hereโs a #thread on the #1 most important skillset you can learn when it comes to creating advertising copy (along with step-by-step instructions and a FREE downloadable guide). #thread ๐งต
Features tell. Benefits sell. Learning to take features and articulate their benefits is the most impactful skill a marketer can have. It sounds simple enough, but in practice can be exceedingly difficult (as evidenced by how many people fail at it).
Features are technical descriptions or functionalities of a product. Benefits show how the product can solve customers' problems or meet their needs. Nobody buys a drill, they buy a hole.
Google just announced an AI-driven, conversational chat experience within Google Ads meant to help advertisers build campaigns. Hereโs what we know so far.ย
The process starts with your landing page. Once provided, Google crawls the page, summarizes the content and intent, and then โwill generate relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.โ
Once generated, you have the opportunity to review and edit all of the suggestions. In addition, you can โask Google AI for ideas, just like you might ask a colleague.โ This gives you the opportunity to chat back and forth with Google as you iterate.
Why pay for traffic you may have (organically) gotten otherwise?ย
Because your competitor can always steal your traffic. Which means, you could have gotten MORE.
Weโre not talking about a new strategy here. Any decent agency or PPC manager knows that the #1 reason why you should bid on your brand is to protect it from being poached.
Google just announced its new ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต. Hereโs what it is and how itโs going to change search forever.ย #thread๐งต
In the announcement, Google states: โ๐๐ถ๐ณ ๐ฑ๐ฐ๐ธ๐ฆ๐ณ๐ง๐ถ๐ญ ๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ช๐ท๐ฆ ๐๐ ๐ต๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ ๐ธ๐ช๐ญ๐ญ ๐ข๐ญ๐ญ๐ฐ๐ธ ๐บ๐ฐ๐ถ ๐ต๐ฐ ๐ข๐ด๐ฌ ๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ๐ด ๐บ๐ฐ๐ถ ๐ฏ๐ฆ๐ท๐ฆ๐ณ ๐ต๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต ๐๐ฆ๐ข๐ณ๐ค๐ฉ ๐ค๐ฐ๐ถ๐ญ๐ฅ ๐ข๐ฏ๐ด๐ธ๐ฆ๐ณ....