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Oct 23 4 tweets 2 min read Twitter logo Read on Twitter
🚪Let's talk exit pages in GA4!

👋 Imagine this: A user lands on your blog, reads a post, checks out a product, and then... they're gone. That last page they visited? It's your exit page!

👀 But how do you find your exit pages in #GA4?
Standard reports won't spill the beans, so it's time to get custom. Create your own #exitpage report to spot underperforming pages, and more.

🎯 On the GA4 panel, follow the exit pages using the exit metric. Every time a page ends a session, the exit metric goes up by 1. Image
🔚 Exit Rate vs. Bounce Rate: The two GA4 metrics everyone mixes up!

#Exit rate shows the last pages users saw in a session. #Bounce rate measures the number of people who visit one page and then leave. Image
🚀 Exits in GA4 focus on users who explore more than one page. So, not all exits are bounces!

🚨 High exit or bounce rates in critical funnel steps? That's a red flag!

Learn more in our article: ga4.com/exit-pages-in-…

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More from @GA4Guide

Dec 7, 2022
🚧Now and then, it's necessary to take a step back with the #GoogleAnalytics4 Lifecycle report & optimize your conversion funnel to its top form.

Get answers for all your funnel questions & user behaviour + #GA4 reports about demographic data, events, and conversions.🚀
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✅Users, where do new ones come from? The results are based on the first user.

#TrafficAcquisition is where you find the source of the new sessions. The results > are based on session.
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While the world is caught up in the incredible features of #GA4, it's completely normal to overlook specific differences that make it so.

The ultimate breakdown of #GoogleAnalytics4 vs #UniversalAnalytics, by your new ultimate guide to GA4.

🚀Here it goes!
📊Different Data Models
#GA4 uses an event-based data model as opposed to UA's hit-type one.

📒Reporting Interface
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The new metric is called engagement rate. It measures the time spent on the landing page and monitors the visitors.

🧑‍⚖️IP Anonymization
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