👋 Imagine this: A user lands on your blog, reads a post, checks out a product, and then... they're gone. That last page they visited? It's your exit page!
👀 But how do you find your exit pages in #GA4?
Standard reports won't spill the beans, so it's time to get custom. Create your own #exitpage report to spot underperforming pages, and more.
🎯 On the GA4 panel, follow the exit pages using the exit metric. Every time a page ends a session, the exit metric goes up by 1.
🔚 Exit Rate vs. Bounce Rate: The two GA4 metrics everyone mixes up!
#Exit rate shows the last pages users saw in a session. #Bounce rate measures the number of people who visit one page and then leave.
🚀 Exits in GA4 focus on users who explore more than one page. So, not all exits are bounces!
🚨 High exit or bounce rates in critical funnel steps? That's a red flag!
📊Different Data Models #GA4 uses an event-based data model as opposed to UA's hit-type one.
📒Reporting Interface #UniversalAnalytics had more reports, yes, but with #GoogleAnalytics4 you can customize your reports with all your favourite metrics.
🧑💻Bounce Rate and Engagement Rate
The new metric is called engagement rate. It measures the time spent on the landing page and monitors the visitors.
🧑⚖️IP Anonymization
Under #GDPR, your IP address is personal data. With #GA4, IP addresses are automatically anonymized.