Does anyone have very strong thoughts on what makes B2B SEO different from B2C? (If so, would love to hear!)

Me rn: Notes from responses below.... in emoji:

1. Keyword targeting 🎯
- targeting terminology researchers use to find 🔍vs. branding 💄
- being aware of search volume #⃣ vs. intent 🧭🛒ℹ️ (may be inflated)
- using the industry-lingo 🦉

h/t @dom_woodman, @jroakes, @nsputnik

#TechSEOBoost @g33konaut /1

Rendering basics:
- DOM tree (🌲) "layouting" - when we care about the placement of HTML elements 🟥🟦🟩🟧
- DOM 🌲"painting" - adding in information within the HTML elements 🖌️🖼️🎨
- see process waterfall in DevTools > Network 🌊 #TechSEOBoost @g33konaut /2

Rendering basics (cont.):
- JavaScript is fundamentally used to change the DOM 🌲
- We might need to re-paint 🖌️
- Layout thrashing - be aware that this is a thing, requesting changes within the layout forcing client to resize

#engagepdx @ellieeille /1

- none of us operate in a vacuum 🧹
- outside factors are important for our success 🎐
- what channels are competitors using? how are they engaging on the www.? 🌎
- learn best practices from competitors (topics, media types, outlets) to get trends 📈 #engagepdx @ellieeille /2

- use research to find the white space (what are competitors not doing?), to stand out 👾
- tag and categorize each piece of intel 🕵️‍♀️
- for product manager - check sources that may not have the marketer's veneer, (e.g., testimonies + more on tweet) 🎁

#searchlove @HeatherPhysioc /1

- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘 #searchlove @HeatherPhysioc /2

4. Failing to align on expectation and outcomes 📏

Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅

⚡️Highlights from @johnmu's Reddit AMA (part 1):
- G doesn't store/replay cookies 🍪🥠
- G tries not to have separate algo per country/language (b/c it doesn't scale) 🌐; exception = special features (e.g., rich results ⭐️, rich cards ; one-boxes)
reddit.com/r/TechSEO/comm… ⚡️John's AMA - 2:
- For UX make vital UI elements visible; from tech perspective G understands mobile layouts will require compromise 📱🤝
- Combining images via sprites/inlining SVGs won't get 'em in image search 🌄
- Aim for fewer, stronger pages (not watered down)💪