Buku Atomic Habits dah terjual 15 million copies worldwide.

Takde masa nak baca?
—Jangan risau.

Saya kongsikan 7 key lessons yg kita semua boleh apply: Lesson 1:

Habits can be transformed by a change in identity.

Instead of asking "What should I do?",

Ask "Who do I want to be?"

Define who you want to be and let your habits reflect that identity.

Sejak jadi Head of Dept 5 tahun lepas, saya lalui banyak proses interview untuk calon marketers dan designers.

Saya perasan ramai yang buat kesilapan yang sama & menyebabkan tak dapat pergi ke top grading interview.

🧵 Ini 5 kesalahan yang korang kena avoid: 1/ Resume is not everything

・Jgn spend masa yg lama utk bagi resume nampak cun
・Focus pada bina portfolio - cari experience/class untuk bina credibility
・Share artikel yg ditulis, video yg diedit, poster yg didesign
・Supaya interviewer boleh access quality output tersebut

Bagaimana nak train org utk buat contents & copywriting yg betul?

Honestly, saya pun belajar sendiri. And I'm grateful to be learning and working with talented people in that area.

Here's my 5 key takeaway: #thread 1) Dengar & Belajar

• Pay attention to reviews, comments, DMs. Find out apa pain point/impian mereka.
• Buat content yg menjawab persoalan/pain point mereka
• Take note phrase apa org selalu guna.
• Tulis dari perspective customer. Bila customer baca pun, boleh rasa related.

Nak kerja dalam marketing tapi takde qualifications dan tak cukup experience?

Cuba buat 5 benda ni.

#thread 1. Start small

• Cuba approach small business & offer your service
• Try to work out a deal that fair to both side
• Pada masa yg sama, belajar dan fahami fundamental marketing yg betul

Basic marketing terms/terminology every entrepreneur & marketer must know. #Thread 1) Ads Buying di FB, IG, Google

- Return on ad spend (ROAS)
- A/B Testing
- Click-Through Rate (CTR)
- Pay Per Click (PPC)
- Conversion Rate

2) Social Media Marketing

- Hashtag
- Average Response Time
- Engagement Rate
- Impressions
- Brand Advocate
- Social listening

Bagaimana nak susun kerja social media untuk solopreneur/seorang sahaja kena handle?

[Thread] Isnin:

- Fokus on planning. Tak perlu nak update di social media
- Plan nak post apa pada hari Selasa sehingga Ahad
- Pelbagaikan bentuk content (gambar, short video, poster, meme etc)
- Kalau sempat, start buat content sampai hari Khamis

Rebranding: Selepas tukar visual, komunikasi adalah next crucial part.

Ini 5 benda yang saya belajar dari journey ini bersama tim marketing + creative & juga strategic branding consultant. 🧵 #thread 1) Objektif bagi clear & simple

- Kita tukar logo (visual) not our brand values. Benda ini kena bagi clear betul2.
- Kita masih berpegang value yg sama, kita tak ubah benda ini.
- Value adalah what we stand for, our central idea. Why do we exist? Logo is part of visual.

Digital Marketing will be one of the hottest profession in Malaysia in the next couple of years.

Especially a lot of retail stores are closing down recently due to Covid-19. So most businesses are shifting to e-commerce.

How to start? This is a thread. If you're starting from 0, you can sign up for MaGIC Digital Business Academy.

You can learn about other business topics as well such as products, brand & finance besides marketing.

The best thing that it's totally free! mymagic.my/online-academy…