Subvertising teams across Europe have taken aim at #Toyota and #BMW for misleading adverts and anti-climate lobbying. 400 car billboards have been hacked and replaced in 14 cities. ✊
Pictured: art design by Lindsay Grime. Installation by Brandalism, London 2/ This mass coordinated subvertising action targets aviation advertising for the first time, calling out the deadly paradox of ads that drive up extra flights, airport expansions & airline profits in a #ClimateEmergency.
Art design by @SoofiyaC. Installed by Brandalism, Norwich
Nov 2, 2020 • 28 tweets • 15 min read
HSBC cause climate breakdown, profit from racist detention centres and fund weapons.
Their ads tell a different story - of social justice, sustainability and diversity. Ads are their only commitment to these values.
So we replaced them 👇👇👇 1/ #FossilBanks#BigBankBullshit
For one, whatever their latest 'net zero ambition' statements, HSBC cause climate breakdown.
Since the Paris Agreement, HSBC have pumped $87Bn into fossil fuel companies, making them the second largest financier of fossil fuels in Europe! 2/