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Doug Collins Profile picture
Doug Collins
@DougCollinsUX
#UX + #UI Director, EverDriven | Author of “The UX Design Field Book” | Prev. @WesternUnion, @CACIIntl, @etrade, @Broncos | All tweets mine
Mar 30, 2022 • 12 tweets • 3 min read
🧵 1. This is one of the biggest problems I consistently see when vetting new #UX #design pros' case studies.

I want to know that you can work with both quantitative and qualitative data to gain actionable insights. Image 2. Additionally, I see a lot of focus on attitudinal data - which is usually easier to gather from qualitative data - that guides the case study process for new UX pros.

While attitudinal data is helpful, behavioral data is crucial to understanding what users are really doing.