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Prof Ross Gordon Profile picture
Prof Ross Gordon
@DrRossGordon
Professor. WHO TAG on Behavioural Insights & Sciences. Social change activist. Proud Glaswegian. Dad of Cleo🥰🏴󠁧󠁢󠁳󠁣󠁴󠁿 🇦🇺
Jul 24, 2021 • 16 tweets • 14 min read
1/1 A thread offering some reflections on the #SydneyOutbreak of #COVID19 #DeltaVariant and ending the #SydneyLockdown from a #socialmarketing perspective.

First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’. 2/14 The socio-cultural & structural environment also shape people’s behaviour 🙄 Yet, this receives less attention in policy & health behaviour change efforts. This is where a Strategic Social Marketing can come in. au.sagepub.com/en-gb/oce/stra…
Mar 17, 2020 • 7 tweets • 3 min read
Some thoughts on tackling #coronavirus going forward

1. Turn the country into a war economy - War on #COVID2019

2. Focus economy on increasing health system capacity, build ventilators & ICU beds, fund comprehensive testing & tracking, development of treatments & vaccines 3. Communicate clearly & decisively with the public on the war against #COVID2019
5. - Focus the economy & society on increasing health system capacity, build ventilators & ICU beds, fund comprehensive testing & tracking, intensive development of treatments & vaccines