Running an online fashion store?
There are basically two ways of making sales. 1. Through referrals. 2. Through basic social media posts (whatsapp and Instagram)
These platforms have massive limitations. #TheBrandEngineer#MondayMotivation
The main limitation is that you are restricted to a certain number of audience. For instance, when using whatsapp statues, only those that have your contact can see your posts.
How sure are you that your contact list is filled with your potential target audience?
Sep 25, 2019 • 11 tweets • 2 min read
How fashion designers can sell more.
The fashion industry is a multi-billion-dollar industry that most people in it still struggled because they use the outdated method of marketing without picking a nitch in their field.
You hear most fashion students tell you, I've learned this and this and that and that and they keep learning without thinking about picking a niche to focus and master.
Jul 23, 2019 • 8 tweets • 2 min read
How to define THE perfect TARGET MARKET FOR YOUR BRAND.
Your target audience is not “everyone.” Your main task in defining your target market is to identify and understand your particular niche so you can dominate it with ease.
Here are some tips on how to do this. 1. Compute the data on your current customers/Clients.
A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services.
Most people focus on offering discounts during the holiday season or on special days, but creating them on off days or off months allows you a chance to be ahead.
Example: You sell cakes, offer special discounts to people celebrating their birthdays.
Nov 7, 2018 • 21 tweets • 3 min read
The Secret of Onitsha Millionaires.
Dinning With The Wolves.
I wish to leak a secret of the African Practical Business School of Onitsha.
You need to know why a primary school drop out who can neither read nor write became a multi millionaire whereas with all your 'Oyibo' degree, you still find it difficult to replace your old shirts.