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North Coast Communications Profile picture
North Coast Communications
@NorthCoastComms
Digital Public Relations Services, Communications Consulting, and Public Affairs | Good, Done Well
Feb 2, 2021 • 13 tweets • 6 min read
Dear #MarketingTwitter Colleagues,

The data-driven argument for continued growth in #digital activity and online behavior is flimsy and needs to be scrutinized. (👀@eMarketer & @Merkle)

Let us tell you why: At the @Merkle #DigitalMarketing event today, we posed this question:

How probable is a reversal in digital activity totals in 2021 Q3&4? How confident can we be in projections for digital behavior in the post-pandemic period if data is based exceptional pandemic-era behavior?