Ryan McKenzie | Co-Founder Tru Earth Profile picture
Co-founder Tru Earth. $100M+ Sales. Mid 8-figure DTC native brand in less than 3 years. 😎 Want my $100m Ecom Landing Page Template for free πŸ‘‡
Aug 1, 2023 β€’ 6 tweets β€’ 1 min read
You probably don't want to hear this πŸ™‰

There is an easy way to drastically improve your brand.

It is simple to do too, but so many brands will resist.

Ready for it?

Hop on Zoom calls with customers, hit that big red record button, then ask them these 10 questions:

πŸ§΅πŸ‘‡ 1. What was life like for you before using our product?

2. How has using our product changed your life for the better?

3. What fears or concerns did you have before purchasing our product?

4. What inspired you to purchase our product?
Apr 18, 2023 β€’ 7 tweets β€’ 1 min read
Want to skyrocket your conversion rates? πŸš€ Let me introduce you to the CAP analogy from transactional psychology.

Trust me, this game-changer will leave you CAP-tivated. (Yeah, I went there.)
πŸ§΅πŸ‘‡ 1️⃣ The CAP analogy represents Child, Adult, and Parent ego states, but no diapers or bedtime stories here! Child = impulsive & emotional, Adult = rational & logical, Parent = nurturing & controlling.
Jan 2, 2023 β€’ 13 tweets β€’ 3 min read
Only 1% of ecom brands know how to drive up their AOV enough to scale profitably.

My friend's 8 & 9-figure brands have combined for more than $1,000,000,000 in sales.

They know things most brands don't.

I'll share them with you...

So you can potentially 2x your AOV.
πŸ§΅πŸ‘‡ Before we jump in...
If you want a more in-depth version of this, watch the free video training on my Youtube Channel here:
Dec 27, 2022 β€’ 10 tweets β€’ 2 min read
We completed an 8-figure Series A round back in April for our brand Tru Earth. There were months of fireside chats with Venture Capital Funds.

Every single potential investor asked this one questions... (πŸ‘‡πŸ§΅ a thread) "Break down your unit economics for me?"

I've talked to hundreds of ecommerce owners, and you'd be suprised how few of them understand this.

Here is the "Explain it like I'm 5-years old" version. πŸ‘‡
Dec 14, 2022 β€’ 11 tweets β€’ 2 min read
Having a small one sucks.

Is your Twitter follwing small & unengaged?

I have discovered the holy grail to kickstarting your Twitter following the easy way. In order for your content to get engagement, retweets, and impressions, you need an engaged audience.

I tweeted the concept of 1000 true fans yesterday. (link at end of thread)

But here are the fundamentals on how to get started building your personal weasel tribe.
Dec 13, 2022 β€’ 13 tweets β€’ 2 min read
You've been lied to. It sucks.

You don't need millions of followers to be succesful online.

Let me show you weasels how (for free)πŸ‘‡ 1️⃣To be successful, you don't need millions of dollars or millions of fans. All you need is one thousand true fans.
Dec 12, 2022 β€’ 13 tweets β€’ 2 min read
If you want to make $397223893 with ecommerce. You shouldn't be jumping to CRO.

You should start with fundamentals.

If your product description page doesn't cover the fundamentals,jumping to CRO becomes majoring in the minors.

Here are 10 best practices for your PDP page. πŸ§΅πŸ‘‡ Before we jump in...
If DTC Ecom is flowing through your veins, follow me and RT this.

I'll show you how I've generated more than $100m in revenue.

My youtube channel is fun too:
youtube.com/channel/UCr_WZ…
Dec 12, 2022 β€’ 4 tweets β€’ 1 min read
I turned Twitter off most of the weekend.

You won’t believe what I discovered with just 48 hours (mostly) unplugged.
πŸ§΅πŸ‘‡ But before I tell you. Follow me you weasels :)

Alright, alright, alright.

On to the one thing…

πŸ‘‡πŸ”»β¬‡οΈ
Nov 22, 2022 β€’ 7 tweets β€’ 2 min read
The hero section of your ecommerce landing page isn't going to drive millions of dollars in sales if doesn't include the right things.

Here are the four core elements your hero section should have to maximize conversion rate. πŸ§΅πŸ‘‡ Before I jump in, if you'd like to swipe my full landing page template I've used to generate more than $100m in DTC revenue, check out the video on my Youtube Channel:
Nov 7, 2022 β€’ 25 tweets β€’ 4 min read
I've sold more than $100 million via my E-commerce brands.

Here are the 11 landing page elements you can use to do the same πŸ§΅πŸ‘‡: Before we jump in...
If you want a more in depth version of this, watch the free video training on my Youtube Channel here:
Jun 7, 2022 β€’ 12 tweets β€’ 3 min read
I've spent $40M+ on ads and learned I can't control the cost of advertising.

Instead I focus on improving conversion rates through split testing.

Here are 9 product page tests you can start experimenting with today.

RT if Valuable Please πŸ™ Quick πŸ§΅πŸ‘‡
#ecommerce #DTC 1/
Let users buy out of stock products by clearly extending the delivery date.

If a potential customer is trying to scratch an itch, chances are if they don't buy from you, they will find somewhere else to make the purchase.

Just be CLEAR on the extended delivery date.
Jun 2, 2022 β€’ 14 tweets β€’ 3 min read
I've generated more than $100m in DTC revenue, and this is how I track Facebook ad attribution without spending a penny on fancy tools.

RT if Valuable Please πŸ™ Quick πŸ§΅πŸ‘‡ 1/
Facebook ad attribution isn't as hard as everybody is making it out to be.I'll show you exactly how to do it.
Before you jump in, I've made a video outlining exactly how to do this. If you enjoy this type of content, give it a watch and subscribe.