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LYNDON [THINK DIFFERENTLY] JOHNSON Profile picture
LYNDON [THINK DIFFERENTLY] JOHNSON
@THINK_Lyndon
Trying to be the @billjamesonline of the communications industry and teach a computer to think strategically. lyndon@thinkdifferently.ca +1 647-773-2677
Apr 15, 2019 • 19 tweets • 10 min read
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It's a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to these stated values - in both actions and words.