Discover and read the best of Twitter Threads about #brand

Most recents (24)

We want to move @SafaricomPLC from being just a #telco with a #payment #platform #MoMo #mobilemoney #Mpesa to a #technology #company. Going into areas that are more #solutions oriented ... a #lifestyle brand for #individuals, and an empowering #brand for #SMEs@PeterNdegwa_
The #agile way of working is not new since it has been implemented by global #media and #online companies such as @netflix #netflix and @amazon #amazon
“What we are doing now is to #scale. Not everyone will go fully #agile, since departments like #Finance will still operate largely in its traditional way. But those that will be affected will be in the #frontend side of the company such as the #marketing and #technology teams.
Read 7 tweets
Hari ini, saya akan berbagi sedikit tentang proses pembuatan strategi #DigitalMarketing, baik untuk #brand/corporate maupun untuk #politik. Semoga bermanfaat. Sila komen atau DM jika Anda tertarik.

A thread - part 1. Image
Kita mulai dengan memahami apa itu #DigitalMarketing?

Adalah metode #marketing (pemasaran) dengan memanfaatkan #internet dan teknologi digital berbasis online guna mempromosikan produk, layanan atau tokoh tertentu sebagai #brand.

A thread - part 2. Image
Lalu, mengapa perlu #DigitalMarketing?

Beberapa alasan:
* Biaya lebih ekonomis dibanding marketing tradisional.
* Akses ke audience lebih luas.
* Jangkauan lebih personal, e.g. via #mobile.
* Tracking jelas terkait hasil.
* Trend kontemporer & masa depan.

A thread - part 2. Image
Read 15 tweets
Dear @ProjectLincoln comrades:

Totally agree about what a #brand is/represents!

It´s a major, probably the biggest responsibility someone can have with oneself, their collaborators / clients / local communities / country & global community.
#BRANDING | Luiz Botelho Biz | WHAT BUSINESS ARE YOU IN? | 25.02.2021 - v.1.0 - #1

en.luizbotelho.biz
#BRANDING | Luiz Botelho Biz | The #brandidentity #Prism | 25.02.2021 - v.1.0 - #2

en.luizbotelho.biz

Ref.: #Tese: "Prisma de Identidade de Marca: perspectiva para evolução do modelo" | via #TEDE @puc_sp
tede2.pucsp.br/handle/handle/…
Read 7 tweets
CINTAILAH. Ajakan Pak @jokowi untuk benci produk asing sebagai bentuk dukungan #produk #lokal tentu memiliki motif baik. Ini juga seiringan dengan tren #konsumen #dunia selama #pandemi. Namun, kebangkitan "#lokalisme" ini justru didasari #cinta bukan #benci. Kita bahas👇
#UMKM
#Lokalisme, menjadi suatu tren yang ditimbulkan akibat #pandemi #COVID19. Riset dari @Kantar, menyebutkan bahwa ada gejala #konsumen di #dunia cenderung lebih memilih #brand dan #produk dari dalam #negeri-nya sendiri. Mengapa?

#local #lokal #jokowi #umkm #perdagangan #asing
Kini, #konsumen di #dunia ikut melibatkan faktor #emosi dalam membeli #produk. Kehadiran #brand lokal yang masih mungil tapi mudah direach memberi peluang konsumen untuk diapproach lebih #personal oleh si #brand. Ada #intimacy dari relasi keduanya.

#lokalisme #local #jokowi #ukm
Read 12 tweets
Hmmm, sebenernya tanpa harus pake propaganda "benci asing", tren konsumen dunia mengarah ke produk lokal. Orang condong mencari "lokalisme", karena bisa memberi personal touch dari produk yang dihasilkan #brand lokal. Ada intimacy.

Harusnya yang dijaga ya UMKMnya. Mengapa?
Merespons statement yang niatnya baik dari Presiden ini👇

📽Tempo Image
Sebaiknya dikongkritkan bukan hanya mengajak membenci produk asing. Karena tren naiknya konsumsi brand lokal itu, lahirndari orang yang sebenarnya ingin mencari cinta kok. Bukan benci.

Jangan lupa vote kalo mau dibahas, tapi kalo ada topik lain reply juga ya idenya!
Read 4 tweets
Okay, let's talk about #TheHundred branding. So, a #logo is meaningless. Brands are the important thing. But for this kind of thing the logos are probably the only thing people are going to see and... are these from Fiverr? 1/18
It's not necessarily a case of these brand marks being bad so much as all of them looking remarkably like templates. That being said, this is an organisation that felt this was a suitable piece of branding: 2/18
It does appear #TheHundred has bought into the idea many people do: customers are stupid. And they're not. The public recognises good branding - not necessarily consciously, but they understand when brands haven't made an effort. 3/18
Read 21 tweets
A story can be the most compelling way to get people to engage with marketing.

Here are some lessons I've learned over the years
🧵
Don't just give facts. Tell a story fueled by facts to get your point across.
- @perryhewitt
#MarTechConf
The story is about the customer. your #brand is just a plot point in their story.
- @BuddyScalera
#CMWorld
Read 33 tweets
1/ Well informed and thoughful thread on changed #COVID19 #vaccination priorities in UK. Thanks @sandyddouglas #Scientific advice to govt here and it's... gov.uk/government/pub…
2/ worth remembering that when you have #booster for #tetanus #hepatitis or whatever, no one asks what #brand was used last time. With #COVID19 it's also ...
3/ important to know the scientific advice *will change again and again* in the coming weeks and months. This doesn't mean it is wrong now. It is what #followingthescience looks like, on speed, during #COVID19 from normal. This is...
Read 6 tweets
THREAD on BRAND ANATOMY

Do You Understand the Anatomy of Your Brand?

Follow @CompleteDigi for Digital Learning.

#DigitalMarketing #marketing #brand #ArtificialIntelligence #AI #SEO #PPC #DigitalIndia #DataScience #CompleteDigi @_DigitalIndia @startupindia @Brands_India
THREAD Contd.

A company's brand is the backbone of its operations – it informs business strategies, internal and external communications, and business development and marketing programs.

#DigitalMarketing #marketing #brand #SundayMorning #SundayThoughts #SundayMotivation #ML
Read 10 tweets
Can't wait to see which #brand makes the bad 9/11 tweet today
Spaghettios might take the cake but I have faith
so far Krugman is in the lead I guess
Read 3 tweets
Take: Amari Cooper is the best WR in the NFL
My top 5 WR’s in the NFL:

1) Amari Cooper
2) Michael Thomas
3) Deandre Hopkins
4) Davante Adams
5A) TyFREAK Hill
5B) Julio Jones
Read 3 tweets
#Brand Image - எனக்கு அடுத்த திரட்டுக்கு ஜடியா கொடுத்த திரு. @Ganesh_Twitz அவர்களுக்கு மிக்க நன்றி. எந்த ஒரு பொருள் மார்க்கெட்டிங் செய்யனும்னாலும். அதுக்கு முக்கியமான தேவை பிராண்ட் இமேஜ். அந்த பிராண்ட் இமேஜ் நீங்க கிரியேட் பண்ணிட்டா அந்த பிராண்ட் இமேஜ் வச்சி
நீங்க எந்த வகையான பொருள வேணும்னாலும் விக்கலாம். சரி இப்போ உங்களுக்கு ஒரு எடுத்துக்காட்டு. ITC company பத்தி தம்மடிக்கிற எல்லாருக்கும் தெரியும். ஆனா அந்த கம்பெனி வேற என்ன என்ன பொருள் எல்லாம் தயாரிச்சு விக்கிறாங்க தெரியுமா. கீழ இருக்குற போட்டோல வர எல்லா பிராடக்ட்டுமே
அவங்களோடது தான். கிட்டத்தட்ட 81% சிகிரெட் மார்க்கெட் Asiaல ITC க்கு மட்டும் இருக்கு‌.ஆனா அவங்க அதே பொருள் விக்கிறதுல மட்டும் Concentrate பண்ணாம. வேற Product மேலையும் concentrate பண்றாங்க. ஏன்னா அவங்களோட சிகிரெட் பிராடக்ட்க்கு என்னைக்கு இருந்தாலும் ஒரு Encounter காத்திருக்கு.
Read 17 tweets
#WWF storytelling as they #greenwash corporate #plunder & bear responsibility for the displacement, torture & murder of #Indigenous peoples:

"Building a sustainable & equitable future. For nature. For you."

Reality: "The financialization of #nature" Image
To obtain the required social license, the ruling class devised a strategy. A corporate campaign that would harness the momentum of the youth - to achieve the ruling class objectives & desired goals. #NewDealForNature

#FridaysForFuture
#NewPower
#Uganda ImageImageImageImage
An apt reminder for the aforementioned tweet - that TIME is wholly owned by Salesforce founder/CEO Marc Benioff - #WEF Board of Trustees & Chair, WEF Center for the Fourth Industrial Revolution.

#VoiceForThePlanet & #NewDealForNature - sister campaigns of #WEF, #WWF, #UN, #4IR ImageImageImage
Read 20 tweets
Reliance Jio is in "Technology Commodity Market". Design ripoff by JioMeet & JioChat affirms this underlying message in the market. Technology as a commodity is different from (1)(#JioMeet #JioChat #commodity #Commodities #RelianceJio #Jio #UX #Design #Market) ImageImage
Software as a commodity. White-label apps, framework & platform were in the market since a long time that are the example of Software as a commodity. Commodity trading is one of the oldest practice. Traditional companies environment are well equipped with (2)(#trading)
commodity legalities, so as India Trade & Legal Ecosystem. Reliance Jio have turn the table in their favor from bureaucracy, regulatory & legal perspective. It could also be possible that (3)(#trade #legal #bureaucracy #regulatory)
Read 32 tweets
Episode 5 🎙is live, and brings our first guest!

Part 1: bit.ly/TheConnectPOD5…

A 2-part episode where @LuimaBT & I talk shop w/ legend Glenn Chin, former executive at @EA & @Nike, now in his own firm @MostProlific

#sports #brandpartnerships #videogames #creativeleaders ImageImageImage
Ep. 5 🎙w/ Glenn Chin @MostProlific we discussed how @EA built & accelerated a flagship title like #Madden, through the intersection of sports, music & video games.

Part 1:
Apple: bit.ly/TheConnectPOD5a
Spotify: bit.ly/TheConnectPOD5…

#sports #brands #videogames #partnerships
On Ep. 5 @LuimaBT & I talked to @MostProlific about how they built #brand equity for the @EAMaddenNFL & @EASPORTSNBA video game franchises, through #partnerships w/ @adidas, @Nike or @TheSource

Apple: bit.ly/TheConnectPOD5a
Spotify: bit.ly/TheConnectPOD5…

#sports #videogames
Read 5 tweets
Don Lemon said multiple celebrities declined to talk him about the protests this week. He said they’re worried about their #brand.
Don said you don’t have to come to CNN. Just speak up.
(I really don’t want 90% of them to speak) but he made valid points.
Read 3 tweets
BUSINESS EXCELARATOR PROGRAM is a unique program for entrepreneurs to provide practical strategies to identify growth opportunities & overcome current challenges.

Link:us02web.zoom.us/meeting/regist…

Questions that will be answered in this program:
Question #1: Have you defined department-wise Key Performance Indicators (KPIs) based on specific goals & targets to measure whether your business objectives are achieved?

#performance #business #program #covidsolution #covid19 #msme #AtmaNirbharBharat #lockdown
Question #2: Do you get the Key Performance Indicators (KPIs) of your company as a Business Summary Dashboard on a daily basis to monitor & measure the progress of your company?

#business #program #covidsolution #covid19 #msme #AtmaNirbharBharat #Lockdown5 #startups
Read 24 tweets
In today's #DySiWebinar, @GOLINglobal's @bsniz and I talked progressive #PR and building brands from the inside out with a focus on people and #purpose. We mentioned some thoughtful leaders who are educating the market, and brands that lead by example. Wanted to pass those along.
@GOLINglobal's client @DoleSunshine put their #SunshineforAll purpose into action during the COVID-19 crisis. Teaming up with partners like @lyft, @kroger, @FeedingAmerica, and @SmoothieKing they created a powerful movement supporting frontline heroes.
And when it comes to your employees @DoleSunshine has seen the power of being people-first and purpose-driven. Read more from global CMO @rupendesai in @Lindsay_Stein's @CampaignLiveUS article.
(I'm not crying, you're crying.)
Read 10 tweets
Hi @crookedmedia!
I’m young, energized & hoping to work f̶o̶r̶ with you. I thought, what’s the most on #brand way to apply for a political media position in the time of 2020?

Well, there’s ALWAYS a tweet.

So, here’s why you, should hire me, as told by Trump tweets.

A THREAD: Image
I am plugged in, logged on and fully charged👩🏻‍💻

Social media is something I live, I’ve studied and I’ve explained to my boomer parents.

I’ve created strategy and grown accounts. I've developed voice, branding and ~aesthetic~. Plus I've done it well and with correct spelling. Image
Responding to haters comes with the (twitter) territory, especially in a world of #cancelculture and “people being over” parties. I can gracefully defend the truth to any twitter troll WHILE ALSO adding humor and timely pop-culture references. 😌☕️ Image
Read 7 tweets
A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.

#retail #ecommerce #apparel #fashion #sales #brand #userresearch
Read 6 tweets
🔥Mejor que estar 1º en #Google, es estarlo con una posición solida y te voy a contar como identificarla.🔥

💡¿Como podemos identificar si nuestra 1º posición en #Google es solida o no? [Abro Hilo]
🥇 - La posición 1º en Google, es la que en general se lleva la mayor cantidad de clics y por la que los #SEO trabajamos.

En la imagen podemos ver como en promedio la 1º posición obtiene el doble de CTR que la posición siguiente (2º).

(Sigue)
Todo #SEO sabe que en Google, pocas cosas son estables y los resultados (la mayoría) viven en constante movimiento.

En la imagen se muestra la fluctuación de un cliente nuestro en una keyword determinada, donde en 90 días se paseo entre la 4º y 1º posición de Google.

(Sigue)
Read 11 tweets
Greta™

In reality, the trademark should be property of those that created the brand. Namely, We Mean Business in partnership with the #UN & partner, World Economic Forum.

Callum Grieve: We Mean Business architect. Thunberg handler. #Branding expert.

theartofannihilation.com/a-100-trillion…
We Mean Business: 1,176 corporations rep. 24.8 trillion market cap.

Aside from how ridiculous it is to feign disapproval that a #brand created by/serving the most powerful institutions/ corporations on the planet is being misused, I want to touch upon a couple of things.
Jan 29 2020, GT: "I apologize to anyone who has been contacted - and even misled - by this kind of behavior."

Sep 25 2019, GT: "...my clothes, my behaviour and my differences. They come up with every thinkable lie and conspiracy theory."

1) behavior
2) behaviour

#storytelling
Read 13 tweets
FREE FROM ME!
OFFER ENDS IN 4 DAYS!

Do you wish to lead customers from Instagram to chat with you directly on whatsapp or to any of your product page? I can help you create one unique link, embedded to your instagram profile, that can perform that function.
Interested? Slide to my DM or contact me: wasiuowolabi@cosmotelle.com

Your growth is my worth😉
instagram.com/p/B547nVVpC5L/…
Read 3 tweets

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