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Tolu Thomas Profile picture
Tolu Thomas
@ToluThomas
Bay Area sports fan. Watcher of TV and the TV industry.
Dec 31, 2018 • 6 tweets • 4 min read
Lots of talk the past couple days about how #BirdBox gained 45M viewers and what mean for #Netflix & the movie industry. I'm most curious as to *why* Netflix released the viewership number. I have some theories! 1/6 theverge.com/2018/12/30/181… Theory 1: Sandra Bullock is a huge movie star and wants to remain one. So she & her reps wanted everyone to know that she wasn't taking a step down from studio moviemaking to do #BirdBox on #Netflix. Releasing the 45M # lets everyone know she can still deliver a big audience. 2/6