Inventor of RWA’s. Former CEO of DeFi. Bot lives matter.
Jun 1, 2022 • 5 tweets • 1 min read
Why is crypto marketing different than other marketing?
—> Crypto demographics
—>Crypto KOL/Thought Leaders/Influencers hold lots of power
—> Community is the marketing engine
—> Primary “media” outlets are socials like Reddit, Twitter, Youtube
—> Education is key
A lot of teams just waste money with the wrong influencers.
You can pay Tom Hanks $250,000 to tweet about your product and you may get 1 or 2 users.
Alternatively, you can partner with DegenKing42069 for $10K, who has just 3,500 followers, and end up getting 20 users.
May 27, 2022 • 9 tweets • 2 min read
If you build it, they will not come.
The most successful projects in this space understand one thing: we live in an attention economy, so you need to compete for attention if you want to gain prominence.
Paid marketing is a waste of money - founders/leaders create narratives.
Expanding on this…your community is your marketing engine. Instead of paying an advertising agency, invest in community management, development and growth.
Being active in your community is important.
Create content so that your community can handle content syndication.
Apr 26, 2022 • 18 tweets • 6 min read
If you're new to crypto, the majority of your investment should be in #Bitcoin & #Ethereum.
BUT, if you're experienced in crypto and want to make 10x, 20x, or even 100x, you should be trading alts.
But you can't just HODL random shit coins.
🧵Want to 100x? Read below🧵
👇👇
First, understand how market cycles work in crypto.
When #Bitcoin pumps, money flows into altcoins. This is when it’s easy to 10x.
When BTC dumps, that money flows out of altcoins. This is when it’s hard to 10x.
Ask yourself, are we in "hard mode" or "easy mode" right now?
