Annie Neimand Profile picture
Sociologist(PhD) + strategist working for #justice + #equity. Sharing insights on #narrativechange #socialimpact #storytelling #systemschange. Views are my own.
Jun 24, 2021 9 tweets 6 min read
Narratives are made up of stories that hang together and shape how a community thinks about an issue or group of people. I am looking for models of narrative change that have been used to replace pervasive harmful ones. Here is my list so far. What would you add?#narrativepower Build capacity of orgs to tell stories by providing resources or training. Can be done one time for a campaign or ongoing. Orgs led by people most affected by the issue working for systems change must be partners @_Narrative & @Participant do this well! So do we @RealGoodCenter
May 7, 2021 7 tweets 4 min read
How do you build story-based advocacy campaigns that can have real impact? My friends @samleewright, @msteinman, @aechristiano & I pulled together what we know from social impact entertainment campaigns & the science of social change in this four part series with @SSIR. Storytelling is the most powerful tool we have, but only when crafted and deployed in the right ways. We offer a model for building campaigns and highlight three critical roles: funder, storyteller and strategist. #narrativepower ssir.org/articles/entry…
Apr 6, 2021 17 tweets 6 min read
At @RealGoodCenter, we’re thinking a lot about strategies to increase confidence in #covid vaccines. We’re talking with lots of brilliant scholars, and want to share the best of what we’ve learned. Check out these evidence-based insights you can start applying right now. Many people are hesitant to get vaccinated because they’re anxious about side effects or needles. Social Psychologist Jennifer Howell at UCMerced says we should increase people’s coping strategies to overcome this.