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Daniel Cunningham Profile picture
Daniel Cunningham
@dancunnin
PR @YesHealthGroup 🌱 Eat Clean, Farm Clean
Mar 14, 2022 • 6 tweets • 2 min read
If you're in #branding, #marketing or #publicrelations, then you will definitely be interested in Perceived Efficacy.

1/6 What is Perceived Efficacy? Well, it's best understood in opposition to Clinical Efficacy, which is the scientific measure of how well a treatment succeeds in achieving its aim.

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