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Elea McDonnell Feit Profile picture
Elea McDonnell Feit
@eleafeit
Marketing Analytics Prof @DrexelUniv Bayesian Philadelphian
Nov 7, 2020 • 7 tweets • 1 min read
The trick to getting data from companies is to find the intersection between your interests as a researcher and the interests of the organization. Many novice researchers assume that the company will surely be interested in their research question. Nope. Not likely. For all sorts of reasons that you can't anticipate if you think of the firm as an rational entity.
Jan 27, 2020 • 17 tweets • 9 min read
Have you ever calculated the sample size for an #abtest and come up with a sample size that is bigger than you can ever practically get?

Does this mean you shouldn't run the test?

No!

A paper thread for #MarketingAcad #EconTwitter #Measure #epitwitter 1/17 @marketsensi and I thought about this and came to the conclusion that the standard hypothesis test used to analyze A/B tests doesn’t fit well with the marketing problem that we are usually trying to solve.
2/17