Investor - Entrepreneur- CDO & Co-Founder, Former CDO of MTY Food Group $MTY.TO, CDO & Co-Founder Extreme Brandz & Crave It Group
Oct 30, 2021 • 4 tweets • 2 min read
“The $WPP owned #media buying giant and content production agency are teaming up on an addressable content practice that will tie together performance targeting with personalized messaging and content”
$VSBY $VSBGF $GOOG $GOOGL $INTC $AMZN $SHOP $FB 🙏💚 campaignlive.com/article/groupm…
“The alliance is based on the fact while 50% of media placements will addressable by 2025, currently just 3% of ads are delivered addressably.
“That is an imminent opportunity,” said Jill Kelly, global CMO at GroupM”
