Fred Pike Profile picture
GA & GTM Freak. CXL Instructor: "GA Audit", "Excel and Sheets for Marketers", "Using the GA API add-in for Sheets". Managing Director/CFO - Northwoods
Feb 10, 2022 10 tweets 4 min read
Four tips for GA4 Events.

I've worked on a few interesting GA4 implementations recently; here's some of what I learned.

A thread...

#GA4 #GoogleAnalytics4 #Measure Tip 1a:
GA4 only allows 50 custom dimensions in the UI (120 for the paid version). Stretch that number by using existing parameters whenever you can. For example, don't create a custom "button_text" parameter when the existing "link_text" will work just fine.