SaaS Product Marketing & Growth Advisor, @forgetthefunnel co-founder & ceo ☁ Customer-Led Growth advocate and author https://t.co/DUBpQgcjN0
Apr 26, 2022 • 4 tweets • 1 min read
We're writing a book for SaaS founders & execs needing to (finally) put their marketing & growth strategy on the right path. Wanna help us choose a title? 👀
They say things like
“We need a repeatable strategy and lack the expertise to figure out the right areas to focus on.”
“We know we need to do something more but aren't quite sure what.”
"We're growing but we've been struggling with our positioning and go-to-market strategy in the last few of months"
“So far we've been growing without a real strategy but based on ‘gut’... That’s gotta change.”
To the founder who can’t afford a senior marketer (to drive strategy) and is considering hiring an agency for strategy + hiring someone junior to implement, ’d say this:
Be very careful
1. *Good* agencies, the kind that will put in the work to craft a strategy that will work for you and your customers, don’t come cheap. They may be a great option, but don’t think that you will save money going this route.
