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ian helms 🐒 Profile picture
ian helms 🐒
@ianhelms
(he/they) Queer AF. 🏳‍🌈 #GrowthMarketing at https://t.co/AtXIXiVBzW, #PlantBased eater. #LGBTQIA2S+ advocate. 3x #brightonSEO speaker, multi-CMI + US Search Award finalist.
Apr 21, 2022 • 6 tweets • 3 min read
🧵 An example for why I love @GoogleTrends:

One of my clients is a lifestyle brand that publishes lots of recipes.

While their recipes are up over 1,100 page 1 keywords YoY (+38%), their organic traffic is down 15% YoY. 🥴

#SEO #ContentMarketing ImageImage So that begged the question of why page 1 visibility didn’t equate to traffic.

Of course things like titles and descriptions can have an impact on CTR but at such a disparate rate?!

🤔💭