Discover and read the best of Twitter Threads about #ContentMarketing

Most recents (15)

1/ How to grow on Instagram

A thread
2/ Define your niche & positioning. Define your audience.

That’s the key of your Instagram growth. Also key for your business.

Two birds, one stone.

What are the audiences biggest painpoints?

What are their dreams?

What’s holding them back?
3/ Chase the Smallest Viable Audience, not the biggest one. @ThisIsSethsBlog

What is the minimum amount of people you need to survive?

Let’s start there. Then we can worry about growth and scale.

Which brings me to the next point.
Read 11 tweets
We are not going back to 2019, nor is your #marketing. The new content must come in with Intensity, empathy, emotion & innovation. A few of the #contentmarketing hacks 366pi.com #DigitalTransformation #empathy #content #MarketingDigital
Content strategy continues to be an enigma for many businesses across the globe. Does your content have a story to tell? Hallmark of a good content is the plot around it 366pi.com #marketing #DigitalTransformation #contentstrategy #marketingdigital
Content behaves more like the Knight in a game of Chess. It plans for two steps forward but moves one step sideways or even backward. What is needed to win the #contentmarketing game? 366pi.com #marketing #DigitalTransformation #Markets
Read 10 tweets
How HelloSign scaled their traffic 1,308% with:
🔊 Social-viral content (thought leadership)
🌲 Evergreen content
⛓ Linkbuilding content
🔎 Case studies and product content

yesoptimist.com/saas-content-m…
“Dropbox snares HelloSign for $230M”

Over a 17-mth span, we worked closely with the HelloSign team to drive 1,308% growth in targeted organic traffic.

This growth correlated almost perfectly with the growth of their business and the acquisition that took place in January 2019
Nearly all SaaS companies have straightforward goals for their content marketing:

1️⃣ Drive product sign-ups and trials
2️⃣ Everything else -traffic, brand awareness

HelloSign is no different.
Read 16 tweets
[Thread] 1- Je viens de passer quelques soirées à refaire mon site (mediaculture.fr) suite à un piratage assez violent. L'occasion d'améliorer plein de choses et de vous faire part de quelques bons outils. #tools #outils #seo #contentmarketing
2-D'abord, je recommande Secupress, un outil de sécurisation efficace secupress.me/fr/ C'est payant (60 euros/an), mais après deux hackings en un an (sans installer de plug-in douteux, ni prise de risque particulier), je pense que ça en vaut le prix. #outils #tools2
3- Ensuite, il est + qu'utile de jeter un oeil sur la console Google, pour évaluer les performances de son site developers.google.com/speed/pagespee… #search #seo #tools #outils
Read 17 tweets
1/ Do you run a mobile or web app? Does it use content feeds and search ranked by crowdsourced metrics (such as upvotes or ratings)?

(Reposting...no one took me up on this a month ago!)
2/ I want to develop a brand new kind of feature for you.

The idea is a user bias tracking feature. What's that?

Basically, users are given the option of tagging themselves with various tags, and then they can search and view feed, according to such tags.
3/ Simple & powerful.

Suppose you have a content rating site of some sort. You give users the ability to declare their party, their religion, their gender, etc.

Then you can view only ratings from people whose bias matches yours. Or you can approximate an "average bias."
Read 5 tweets
"Commit to a regular publishing schedule on your blog."

Says every blogger, SEO, and online marketing expert EVER.

It's time to slow TF down, stop and think:

Why is everyone preaching this strategy?

👇(thread)
1- The more content you have, the more pages Google has to rank.

2- Once Google ranks the content, your traffic is "passive."

3- You need new content to share weekly with existing fans and customers.

I'm calling BULLSHIT on this strategy.

Does it work?
Yes, without a doubt (otherwise experts would not preach it).

Is it THE BEST strategy?

HELL NO.

Why do I think that?
Read 15 tweets
1/ If I owned a financial planning business, here's what I would be doing right now when it comes to client communications and Marketing:
1. Write one article per week (to be posted on my blog + emailed out to clients and prospects) summarizing the week’s events and give my thoughts/provide historical perspectives

#DigitalMarketing #WealthManagement #financialplanning #fintwit
2. Record a video on my phone (to be embedded with the article), going over the key points of that week’s post.
Upload video to Youtube and share across social media natively (meaning, don't link to Youtube, upload natively)

Here's how: blog.twentyoverten.com/how-financial-…
Read 11 tweets
Let’s talk about #contentmarketing.

We all know that content is king right? Have the right content and eventually you will be successful is something that I think a lot of people have taken to heart.

If you are a small to mid sized business owner the idea that you can just
#create amazing content that will drive more customers to your #business right off the bat, Is a pipe dream. It is a very easy trap to fall into and one that can become a killer of time and profit. I tend to reference @garyvee a lot in my recent tweets as he is kind of a wiz with
Content marketing online. He knows how and what drives engagement. He also has a #mediafirm backing up everything he produces, making it easier to release the various pieces of #content that is produced. If you are not in the media business, this really isn’t possible.
Read 19 tweets
Up at 5am to start my Blogging for Business course with @timsoulo and @ahrefs! Will be tweeting my takeaways from this course! Excited to start!

#GetAfterIt #Blogging #SEO
#1: Primary Goal for #BloggingforBusiness should be acquiring customers and growing business. Traffic is a vanity metric. No point going viral if no one buys anything. #AGREE!!
#2: Why blogs fail: If you rely solely on "spikes of hope", your blog will become a "flatline of nope" <- LOVE THIS @randfish!

Aim for the compound effect of #contentmarketing and build passive, consistent, targeted traffic that does not fade

#SEO #bloggingforbusiness @ahrefs
Read 28 tweets
Finding it hard to have a complete 3 square meal per day, here are some of the skills you can learn in 60days or less and start earning with it(if dedicated)....

#Thread
You can get started via
though note the best way to get better at writing is to always write either free or paid...
Writing: Writing is one of the most in-demand skills for job seekers and will increase your value immensely for almost any position. Writing skills are required for both external and internal communications, including reports, presentations, blogs, web content, white papers etc..
Read 11 tweets
The Situation:
Ordering food online on a Sunday in Kingston, Jamaica at 7:00 pm.

A Jamaican Digital Marketer's rant.

By Adrian Anansi.

{A THREAD}
Step 1.

Called all the people I knew that were less likely to cook on a Sunday:

Solutions offered:
1: Order from the restaurant, get a taxi pick it up.
2. Use Cut di Line.

Challenge:
1. No Cash
2. I'm a 21st Digital Marketer that still doesn't trust online food delivery in JA
Step 2.
Logs on to Cut di Line:

Findings:
- Not user-friendly (and I'm a digital marketer that can break down any site functionalities)
- I don't know where is open or closed
- I just don't trust spend my $$$ here and I'm uncomfortable in the first 15 secs of browsing the site
Read 14 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
Are you an online course creator who fears publishing courses because will download the info and ask for a refund?

Here are a few solutions:
*Clarify your course features and benefits
*Raise your rates
*Extend your money back guarantee

#contentmarketing #onlinecourses
Why do you need to clarify your online course features and benefits to reduce refunds?

Create a barrier to entry via #copywriting

How?
Be clear about who your course is for
Be clear about who your course is not for
Why does raising your rates reduce the number of online course refunds?

At premium price points, the psychology of the buyer changes from impulse tire-kicker to Investor.

When your price feels like an investment, you'll attract a results driven consumer.

Raise your rates
Read 4 tweets
1) If customers are to trust you and commit to your brand, your brand needs to be professional. Hire that graphic designer to create your logo, business cards, website so that you have a consistent look. Hire a marketing guru and/or a business coach to help you plan strategy.
2) Research business systems so invoicing, proposals and communications are complete, organized and automated. How you treat your business is how you’ll be perceived to treat a client’s business. #Influencer #LinkedInMarketing #OnlineMarketing #DigitalMarketing #Marketing #Sales
Read 3 tweets
My experience with learning modes - Text vs Video content

- Due to concentration lapse, it's easier to drop off for a few minutes from a video content (> 5 mins)

- Concentration lapses happen in text too, but its easier to re-read the para vs rewinding the video

#learning
- For consuming the same amount of content, text form is less time consuming than videos.

- To explain complex topics/situations, texts usually take more time building up the context than videos.
- We try to understand things by building mental imagery, that way videos are more efficient than text because it takes a bit of time to build the mental imagery from interpreting the text and yet you might not be building the right imagery.
Read 5 tweets

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