We've launched a new @WFAMarketers guide to tackling bias in the creative process - it's about moving ALL marketing away from exclusion & negative stereotypes to positive casual representation & inclusion. It's free and open source to steal with pride: wfanet.org/diversity We defined 12 stages of the creative process - each an opportunity to positively inject different viewpoints & diversity and to better understand your real consumers... or to rush through, exclude & miss opportunities due to bias or limited perspectives. #RepresentationMatters

And we're up! Busting some Measurement myths at @FestofMarketing based on my experiences at Mondelez, Diageo and GSK. #FoM21 It's obvious to say... but measurement influences the decisions we make as marketers... but you have to choose WHAT to measure and that can lead us in very good, or possibly quite bad directions. #FoM21

Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale