Jeff Coyle Profile picture
Content Strategy & SEO living a search engine life since ‘99. GT Yellow Jacket CS’01. Co-founder @ MarketMuse & Silver Bluff Brewing, SVP, Siteimprove
Nov 10, 2021 27 tweets 20 min read
Click Models - What are they and why should you know about them as an SEO? Think about Clicks, Attention, and Satisfaction. I hope you'll get #satisfaction from this 🧵, too. (1/22) #EverythingSEO #SEO #GoogleSearch @MarketMuseCo Click models are predictive probabilistic data models of search user behavior that aim to predict future user patterns by analyzing historical data. (2/20) #usability #behavior #SEO #SERPs @MarketMuseCo #DataScience #EverythingSEO