Over the past 2 years, I've been blessed to speak with, listen to, and work alongside some of the most disruptive DTC (direct to consumer) firms in the world. The conversation happens 9/10 times is as follows..
It starts with humble beginnings and a great idea/product/marketing/method of experience or delivery, and they are off to the races (usually growing YoY by 100+%). This is what I like to call the first "phase" (sorry don't have a cooler method name yet).
